We have all seen the hashtags that appear at the bottom of the TikTok content screen. All those #fyp and #funny tags exist for a reason there.
Hashtags are the backbone of TikTok’s discovery algorithm. If applied rightly, they can catapult your content into the coveted “For You Page” or FYP. This feature will expose your creations to a larger mass.
In this article, we are going to talk about TikTok hashtags and explore how to use them efficiently.
TikTok-Hashtags verstehen
Hashtags are keywords preceded by the pound sign (#). They organize content in such a way that users would find videos about subjects that interest them. The moment you use a hashtag, it immediately joins that hashtag pool, making your video discoverable to those users who are browsing that particular topic.
Arten von TikTok-Hashtags
There are mainly three kinds of hashtags:
- Beliebte Hashtags: These are commonly used hashtags with millions of views, such as #fyp, #foryou, and #viral. Yes, they increase the visibility of your content but the competition is quite high.
- Nischen-Hashtags: These could be specific to the type of content you produce, like #foodie, #doglover, or #dancechallenge. This hashtag helps you connect with a specific audience.
- Marken-Hashtags: These are unique hashtags that someone makes about your brand or content. They provide an easy way for users to contribute and create a community around your brand/content.
How to Effectively Use Hashtags
- Finding Relevant Hashtags: Look for what type of content you post, and find the relevant hashtags. There are a number of tools that could be using the TikTok search bar or hashtag analytics to find relevant and trending options.
- Mischen und Kombinieren: Mix popular and niche for maximum reach.
- Sei genau: Add some descriptive hashtags that precisely pinpoint what your video is about.
- Keep Updated: Trends on TikTok change in the blink of an eye. Keep your finger on the pulse of trending hashtags and switch up when appropriate.
- Limit Hashtag Counts: While there isn’t a restriction to the number of hashtags you use, using too many can be spammy. Keep it to 3-5 relevant hashtags max.
- Experiment: Try many different combinations to find which works best for you.
Beliebte TikTok-Hashtags
Like everything else on social media, trending hashtags tend to change. But here are a few examples to get you going:
- Generic: #fyp #foryou #viral #trending #funny #cute #love #explore #tiktok
- Challenge-oriented: #dancechallenge #stitch #duet #greenscreen
- Niche-specific: #foodie #fashion #beauty #travel #gaming #fitness #pet #booktok #art
How to Come Up with Your Hashtag Challenges
A good way to see more engagement on TikTok is by creating your own hashtag challenge. You could simply inspire users to create videos with your hashtag, and the next thing you see is your content going viral.
Here is how to get you started with that:
- TikTok Analytics: Monitor the performance of your hashtags so you can see what works and doesn’t work.
- Hashtags to Use: Let your audience make content with these hashtags so that they get used to them.
- Offer Rewards: If you feel like it, you may set a reward for the user whose video gets the most likes. This action will help your hashtags get out there.
Just follow these tips and try combining different sets of hashtags to get visible by a big margin on TikTok.
Remember, the trick behind this lies in using those hashtags that are related to your content and audience. Good luck.
