Social media has a mainstay in society today given its ability to connect people from all over the globe. Interacting and engaging with friends and followers through content and comments, alongside businesses and brands reaching out to their target audiences, has resulted in platforms like TikTok exploding in popularity. This has led to a never-ending quest for more views.
With around 25 million videos uploaded every day, the competition for views is fierce. Whether you are making a video post or going on TikTok Live, you are fighting for the attention of others amid a very crowded field. This has led to creators looking to find out how to get more viewers on TikTok Live.
Our in-depth guide will share exactly what you need to know when it comes to capturing the attention of viewers and getting more views.
Why TikTok Live Videos Can Get More Views
You could rack up plenty of views by uploading standard video posts, and creators do so every day. However, if you want to potentially gain even more views, you should consider going on TikTok Live.
In essence, a TikTok Live is a livestream that shows your video recording to people as you are recording it. There is no post-production editing during a Live, and content is directly broadcasted in real-time. There are several benefits to making Live videos over video posts, including:
- Strengthen your relationship with your fans and followers
- Increase engagement with your account
- Provide real and unpolished content
- Get paid whenever you go live
How to Get More Viewers on TikTok Live
As you can tell, it pays to go live on TikTok. However, getting viewers is always the hardest part for creators. Increasing your viewership is important for getting more popular on the platform and making more money. The key is to keep increasing your viewer count. This is easier said than done, but with our helpful guide, you will start seeing more views quickly.
What is considered 1 View on TikTok? Your video needs to play just for a second before a view is recorded. This makes it easy to get plenty of views given TikTok autoplays videos.
Note: If you watch your own videos, they will not count as views.
Thanks to TikTok’s generous algorithm, your video will generally be pushed to around 500 viewers initially. If most of them watch at least part of your video, it will be considered viral and get pushed to an even larger audience.
Time Your Live for Maximum Viewers
You will want to find out what the best time to go live is for your audience and niche. This will differ depending on your location, followers, and industry. The key is to go live while your target audience is the most active.
Determining the best times to go on TikTok Live will be much easier if you have a Pro account that has access to Analytics. This tool can help you plan and schedule when your livestreams will be for maximum viewership.
Build Hype Prior to Going Live
If you want to get as many viewers as possible on TikTok Live, you should make sure people know you will be going live. Avoid stealth livestreams since those will pull in smaller viewerships.
Promote your livestream to generate buzz prior to going live. This could be in the form of quick teaser video posts, countdowns in a Story, or DMing your group chats with info about when your live will begin.
Write a Captivating Title
The title of your livestream will be the main hook to get viewers, so many sure you put some thought into it. You can incorporate various elements that will catch the eyes of potential viewers, including:
- Émojis
- Letters in some or all caps
- Attention-grabbing phrases
- Exclamation marks
- Appel à l'action (CTA)
You can also be mysterious or hype up your audience so they cannot wait until you go live.
Engage With Your Live Audience
Once you finally start your livestream, your work will shift to focusing on retaining viewers. There are many ways you can do this, such as:
- Greet new viewers
- Do shoutouts
- Verbally respond to live comments
- Ask your audience questions
- Take temperature checks and polls
- Initiate interactive games
Astuce : When you interact with the same viewers repeatedly in different videos, the app’s algorithm will start showing your content in their For You feeds more, resulting in higher viewership.
You can get very creative in this arena. The bottom line is to encourage as much interaction and engagement as possible so that you retain viewers.
Soyez authentique
TikTok users like it when creators are authentic, especially on livestreams. You want to come across as being real and relatable. Drop the filters, sales speak, and overproduction. Be honest and genuine when you’re giving your opinions and insights. TikTok Live is not a place where you should be reading from a script or adding unnecessary fluff to what you’re saying.
At the end of the day, the best advice to get more viewers on a Live is to be yourself. When you do that while delivering value, your viewership will increase.
Create Valuable Content
Delivering value while on a livestream will definitely turn heads and have people dialed into what you are sharing. Value does not have to simply be educational content, but it can also be content that is entertaining, exclusive, or inspiring.
TikTok Live is great for lots of different types of valuable content, including:
- real-time product demonstrations
- DIY tutorials
- how-to guides
- sneak peeks
- question and answer sessions
- live performances
Whatever you decide to do, make sure it is something your followers and target audience would find interesting.
Create Longer Livestreams
Even though TikTok became popular thanks to its short-form content, there is a growing demand for longer videos. This means you will want to record your livestreams for longer than just a few minutes.
The longer you are live, the more you can share and express to your audience. This translates into more value being delivered. Longer livestreams will provide you with more watch time, as long as you can keep your audience watching and engaged.
There are many different ways you can extend the length of your live, including:
- Insightful deep dives
- Behind the scenes showcases
- Extended DIY guides
These are just a few ways you can stretch the view time and attract more viewers for your TikTok Live.
Educate Your Audience
People enjoy learning new things when it’s fun to learn them. This means forego lecturing viewers and delivering educational content in a dry format. Your viewers want to be entertained while being educated.
It doesn’t matter whether you are explaining complex topics, providing simple tips, or sharing something in between. You should make it a priority to educate your audience while making it fun. This will keep adding viewers to your livestreams and see them returning to your future videos.
Use Visual Effects Without Going Overboard
Adding a few extra visual effects to your videos can help add a splash of creativity to your Live videos. However, make sure you avoid going overboard with special effects.
There are a plethora of filters and special effects you can include in your livestreams. Remember that viewers will value authenticity and realness over over-produced content. Make sure the effects you use enhance your video and emphasize specific aspects of them without making viewers feel overwhelmed.
Collaborate With Your Peers
No person is an island, and collaborating with other creators in your niche could help you attract more viewers. Cross-promotion has proven itself to be a highly successful strategy in growing the audiences of both parties.
A popular way of performing collabs with other fellow creators is to have dual Live sessions. When this is done, the followers of both creators get notified that there will be a livestream for both. Each respective audience will be encouraged to join at the scheduled time, which helps boost the number of viewers.
When looking for creators to collab with for dual livestreams, look within your industry or niche. Make sure you both have audiences with similar-sized followings. Additionally, you want to see that their content compliments yours so that there is plenty of crossover possible. This will help you both receive more viewers and long-term engagement from your new followers.
Promote, Promote, Promote
Promoting your live videos cannot be overstated. In the runup to your Live, make sure you are telling all of your friends, followers, and extended network about your upcoming livestream. If you have a mailing list, make sure to send out an email blast hyping up your upcoming live. Send follow-up emails if you are scheduling your Live ahead of time due to the livestream being very important for your audience to see.
There are other tools and services you can use to promote your videos that can help you capture more viewers for your livestreams, so consider your options and zero in on what you believe would be best for your purposes and budget.
Record in an Optimal Environment
Even though viewers of your Live will want to see an authentic livestream, you should still consider recording in an environment that allows the video to look its best. This means making sure you have enough lighting, the space is free from acoustic interference, and the background is pleasant and doesn’t take away from you.
Here is a condensed list of elements and factors involved in creating an optimal recording environment:
- Lighting – Leverage soft and natural light during the day, use a ring light when natural light is unavailable, and add accent lightning.
- Son – Find a quiet place that is devoid of background noise, and consider having sound-dampening elements like foam, carpets, and curtains.
- Background – Maintain a clutter-free background to minimize distractions, and consider solid color backdrops or decor that is thematic to your content.
- Space – Have plenty of space for you to have freedom of movement for dynamic videos.
Good audio and video quality, combined with an optimal recording environment, will make your Live more attractive to viewers, helping you get more viewers who stay engaged longer.
Make Videos About Viral Trends
When something has gone viral, there are a lot more people looking for content similar to what originally went viral. This will be a goldmine of viewers for you if you jump onto a trend early enough or at the right time.
TikTok viral trends usually revolve around dances, but there are memes, trending sounds, and other entertaining videos that spread like wildfire you can get in on. After a trend reaches viral levels, anyone running a TikTok Live under it as a theme can stand to gain plenty of new viewers.
Find viral trends that will work for the kind of content you create or will compliment your niche. Otherwise, you stand to look cringy and alienate your audience.
Use Trending Hashtags
Keeping with the theme of leveraging what’s trending, you should be including trending hashtags into your Live details. Hashtags make it easy to find content across TikTok. Whenever someone searches for a particular hashtag, they will get categorized content related to the hashtag they typed in.
You will want to attract as many viewers to your TikTok Live, and having the right hashtags will help with that. Building engagement from viewers you are retaining is the name of the game. This will tell the algorithm users are enjoying your content, and then boost your placement within a certain hashtag, making it easier to find your content.
If you want to reach the coveted For You page, you want to add the right hashtags. Getting onto this page is no easy feat for a Live, but it can be done. To increase your odds of landing on the For You page, once your livestream is going, actively engage with your viewers and prompt them to engage via the comments section and invite their friends.
Enough evidence has piled up to say with certainty that videos with trending hashtags receive more viewers.
Stay Consistent
Your journey with livestreams should not be one-and-done. In fact, the more consistent you are with your Live videos, the more your audience will grow.
With the help of being consistent, you will develop greater trust and dependability with your audience. They will be able to anticipate when you will be going Live next and tune in.
For example, if you decide to go Live every Tuesday evening, your fans and followers will remember this being a regular occurrence and will join in every week.
Prepare a schedule for yourself to help you stay consistent. This could involve making a calendar reminder for yourself every week, or putting together a schedule you share with your followers. As time goes by, your consistency will pay off and your fanbase will grow.
Go Live Regularly
Complementing the idea of staying consistent with going Live is doing so regularly. Successful content creators generally recommend going Live no more than every other day. Anything more than that may be penalized by TikTok.
When you combine consistency with going Live somewhere between every other day and once a week, you will start seeing the results of more viewers on your livestreams.
De plus, vous pouvez keep your livestreams going between 30-60 minutes to gain maximum viewership. All throughout your Live, you want to remind viewers to like the livestream and write comments in the comments section. These engagement-related actions will help the algorithm push your Live to more people and potentially onto the For You page.
Run Giveaways
Everyone loves free stuff, which is why running a giveaway is a great way to get more viewers on TikTok Live. You can be the host of special giveaways while you’re livestreaming, and hype them up ahead of time.
To make a giveaway attractive, make it simple to enter. This could mean making the eligibility threshold as easy as leaving a comment in the comments section of a Live. Another option is to prompt viewers to tag one, or a few, of their friends to join your giveaway.
Each giveaway you run will attract more viewers and boost engagement on your content. It also will incentivize people watching your Live to share it with others.
Conduct Challenges
You could also set up a Challenge, which prompts viewers to take a certain action in order to win prizes. These prizes could be anything from giving a shoutout to a user and telling your audience to go follow them, or it could be in the form of merch or other tangible prizes.
Your Challenges could even become viral if they have meme appeal or catch on with others outside of your fanbase. If one of your Challenges does go viral, then you will hit the jackpot of gaining more viewers on TikTok Live for the foreseeable future.
Run TikTok Ads
If you have a budget, you could also consider paying for TikTok Ads. These are ads that appear within user feeds on the app, or display as branded content.
You can promote your livestreams to users who are not already following you, but who may be interested in the type of content you produce. This is thanks to highly-customizable metrics while making the ads, such as demographics, interests, and in-app actions.
Go All-in on Your Niche
You probably already know what niche your content falls into. If you don’t, then figure out where your target audience is and create content in the style they find the most appealing within an interest you have.
There are countless niches, so as soon as you determine what your niche will be, go all-in on it. The key to success is to drill down into a hyper=focused niche, rather than trying to cover many different niches. You want to avoid diluting your audience.
Conduct some competitor research to see what other successful creators within the topics or interests you enjoy are doing. These videos from popular accounts will help you curate lists of hashtags, determine recording styles, and identify references that receive high levels of engagement.
Going all-in on a niche also involves engaging with other creators within your niche during their livestreams. This could lead to collabs as we mentioned earlier, and may help you develop relationships with aligned creators. The more your responses in the live comments section stand out, the more likely you are to develop closer ties to movers and shakers within your niche.
Conclusion
Knowing how to get more viewers on TikTok Live is half the battle. Now you have to start applying what you learned to benefit and see the view counts rise. You don’t have to adopt every single strategy laid out in our guide, but you should definitely get started on at least a few. Through trial and error, you will identify what strategies work best for you.
When applied correctly, these strategies will skyrocket your viewership and engagement rate, which will result in you continually growing your audience and becoming a household TikTok name within your niche. It will take some time, and a good deal of patience. However, once you get in good with the algorithm, you will notice momentum building that turns into a cascading effect of high view counts and an ever-growing following.
