The little red heart – a universal symbol of appreciation. Facebook and YouTube have the “Thumbs-up” symbols they use, but Instagram’s heart seem a lot more stylish. On Instagram, liking a post is the simplest way to show you enjoy someone’s content.
It’s a quick and easy gesture that boosts engagement, builds connections, and helps content creators expand their audience. With the amount of great content on the platform, you might find yourself using it a lot. But for new users, the question of how to like a post arises.
In this article, we’ll show you some quick ways to like a post on Instagram.
How to Like Instagram Posts
Liking a post on Instagram is one of the most fundamental actions on the app. It is easy to perform and is integral to the Instagram experience. However, there are two ways to register your appreciation:
- Single Tap: A simple tap on the empty heart icon instantly turns it red, signifying your like.
- Double Tap: On Instagram, a quick double-tap on the post itself (anywhere on the photo or video) triggers a Like. It’s the same as a single tap on the heart icon.
Method 1: Single Tap
- Navigate to the Post: Open the Instagram app, browse your feed, or explore content through hashtags or suggested profiles.
- Locate the Post: Find the photo or video that catches your eye.
- Spot the Heart Icon: Look for the empty heart icon below the post on the right side.
- Single Tap: A simple on the heart icon would register your like.
Method 2: Double Tap
- Get to the post: Browse through your feed to find the perfect one.
- Double tap: So, you found the post. All you need to do now is double-tap on it and the heart symbol will appear and vanish after a few seconds. By doing this, you’ve liked the post.
Why Should You Use the Like Button?
A like might seem like a small action, but it carries much weight on Instagram. It affects both the liker and the creators to be liked.
- Engagement Boost: Likes are crucial for gauging audience engagement. The more likes a post receives, the higher it will appear in user feeds through Instagram’s algorithm. This will help you reach a wider audience.
- Content Validation: Likes provide valuable feedback to content creators. They show that their efforts resonate and encourage them to continue creating content you enjoy.
- Building Relationships: Liking posts is a great way to connect with creators and fellow users. It sparks conversations, builds a sense of community, and can lead to new friendships or collaborations.
- Influencing Instagram’s Algorithm: Instagram’s algorithm uses your liking activity to personalize your feed. The more you like specific content types or accounts, the more similar content the algorithm will suggest to you in the future.
Liking on Instagram is a powerful tool that builds connections, supports creators, and influences the content the platform shows you. By understanding how to like posts, you can become a more active participant on Instagram.
