At the bottom of every video on TikTok, you’ll always find hashtags. These are there to enhance the discoverability of the video, as they help Tiktok categorize videos, so they can be shown to users interested in that kind of content.
Unlike Instagram which has a limit of 30 hashtags per post, TikTok doesn’t have a cap on the number of hashtags you can use on a single post. Your only restriction is the character count limit on captions.
Because of this, the question of how many hashtags to use on TikTok has been a subject of much debate among creators. Too few, and you risk your content getting buried. Too much, and you dilute your algorithmic strength.
Don’t let this bother you, though. With this article, we’ll show you the perfect number of hashtags you should use, and how to use them for the best results.
The Optimal Number of Hashtags
While TikTok doesn’t impose a specific limit on the number of hashtags, it’s generally recommended to use between 3 and 5 relevant hashtags per video. This range keeps it safe. It allows you to cover various aspects of your content without overwhelming your caption.
Five hashtags on a post might seem too few, but here’s why you should stick to it.
Why Fewer Hashtags Are Often Better
- Readability: Too many hashtags can make your caption look cluttered and difficult to read.
- Focus: Using a limited number of hashtags helps you focus on relevant keywords.
- Trust: People judge your account based on what they see. When they see too many hashtags, it reads as a creator trying desperately to be heard and reduces their trust.
- Algorithm optimization: TikTok’s algorithm prioritizes videos with a balanced use of hashtags.
The Importance of Hashtag Relevance
Here’s something creators are coming to learn: The number of hashtags in a post is less important than their relevance.
It’s like spices in a meal. The perfect blend will make it delicious, but the wrong ones will spoil it entirely. Using irrelevant or spammy hashtags can negatively impact your video’s performance. So, here are some things you can do:
- Align with your content: Choose hashtags that accurately describe your video’s content. Trending hashtags pass, but your content remains the same.
- Research popular hashtags: Stay updated on trending hashtags to increase your video’s visibility.
- Experiment with different hashtags: Test different combinations of hashtags to see what works best for your content.
Best Practices to Follow for Hashtag Usage
- Hashtag placement: While there’s no definitive best practice, many creators place hashtags at the end of their captions for better readability.
- Hashtag combinations: Experiment with different combinations of popular and niche hashtags to reach a wider audience.
- Avoid overusing popular hashtags: Highly competitive hashtags might make it difficult for your video to stand out. Try some niche ones to hone in on users who care about your content.
Conclusion
While there’s no strict rule on the number of hashtags to use on TikTok, focusing on quality over quantity is generally recommended. By using a limited number of relevant hashtags and experimenting with different combinations, you can increase your chances of reaching a wider audience and growing your TikTok following.
