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How Many Highlights Can You Have on Instagram?

Published May 18, 2024

If you use Instagram Stories, you know how important they are for engagement. The problem is that the app only shows them to your audience for 24 hours. After that, they disappear forever. The good news is, there’s a solution for that: Instagram Highlights.

With Instagram Highlights, you can save and categorize your Story posts on your profile page, even when the 24 hours are up. The question is, how many Highlights can you have on Instagram? This article is going to answer this question along with tips on making the most out of the Highlights feature.

The Limit Does Not Exist

First, the good news is that Instagram doesn’t put a hard limit on the number of Highlights you can have. So, you can create as many Highlights as you like. This is a great feature for users who want to organize their content into categories such as behind-the-scenes, customer testimonials or daily activity.

Making Instagram Highlights

If you’re ready to create a Highlight, the process is pretty straightforward. Simply go to your Instagram profile, click on the “New” circle under your bio, and select content from your past Stories. Once you’ve done this, you can name the highlight, customize it and add more Stories to it as you see fit.

Strategic Use of Highlights

With the ability to have unlimited Highlights on your page, the real question is how to use them effectively. Here are some tips.

Tips for Using Instagram Highlights Effectively

  • Categorize Carefully: Organize your Highlights in a way that makes sense for your audience. If you’re a food blogger, you might have Highlights for recipes, restaurant reviews and cooking tips.
  • Update Regularly: Keep your Highlights fresh by periodically adding new content and removing outdated Stories.
  • Consider Aesthetics: Your Highlights are one of the first things someone sees when they view your profile. Make sure that the covers you choose match your brand’s style and layout your Highlights in a visually pleasing way.

Balancing Quality and Quantity

With an unlimited number of Highlights, you may be tempted to make one for every single Story you’ve posted. Keep in mind that too many Highlights can overwhelm your visitors, making it hard for them to find what they’re looking for. A good rule of thumb is to stick to key themes or topics that represent your brand or personal style best.

Best Practices for Instagram Highlights

If you want to maximize the impact of your Highlights, following these steps can help.

Use Descriptive Titles

Clear, descriptive titles will make it easier for your followers to navigate through your Highlights and find the content they’re interested in.

Engage With Your Audience

Use your Highlights to engage with your audience. Ask for feedback, conduct polls or host Q&A sessions directly through the Stories you plan to feature in your Highlights.

Monitor Engagement

Keep an eye on which Highlights receive the most views and engagement. This insight can guide you in creating more of what your audience loves.

Final Thoughts

The bottom line is that there’s no limit to how many Highlights you can have on Instagram. This opens the door for you to curate your content any way you’d like. By using Highlights strategically and focusing on quality over quantity, you can enhance your Instagram presence and keep your audience coming back for more.

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Written By:
AUTHOR & EDITOR-IN-CHIEF

Jessica is a consultant, researcher, and the editor-in-chief of the Buzzoid blog, who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management.

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