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How Many People Use Instagram?

Published February 15, 2024

Instagram has become a cultural phenomenon since it was launched in 2010. It has captivated users worldwide with its engaging content and social networking features. Some people are on the platform for entertainment alone, while others are there to build an engaged community to sell their goods and services. 

As one of the most popular social media platforms, Instagram boasts an impressive user base. Millions of people actively engage with the platform daily. You may begin to wonder, “How many people are on Instagram?” 

In this article, we’ll delve into the extensive reach of Instagram. We’ll tell you how many people use the platform and its impact on the digital landscape.

The Rise of Instagram

Instagram started its journey as a simple photo-sharing app and has grown into a global social media powerhouse. Founded by Kevin Systrom and Mike Krieger, the platform quickly gained popularity among users for its user-friendly interface, creative filters, and emphasis on visual storytelling. 

Over the years, the platform has added features like Stories, Reels, and Notes. These additions have made the social media app a lot more attractive to normal users and businesses.

Understanding Instagram’s User Base

According to Statista, Instagram boasts 2 billion monthly active users worldwide. This figure is crazy, but it shows the platform’s widespread appeal and influence across various demographics. 

From teenagers documenting their daily lives to businesses showcasing their products and services, Instagram attracts a wide range of users. This makes it a dynamic and vibrant online community.

Demographic Insights

While Instagram’s user base spans different age groups and demographics, there are certain notable trends regarding its primary user demographics. According to Statista, the platform is particularly popular among younger demographics, with 52.5% of users aged between 18 and 34 years old. 

However, Instagram’s appeal extends beyond age demographics, with users from different socio-economic backgrounds, interests, and geographic locations actively engaging with the platform.

Global Reach and Expansion

Instagram’s global reach is a testament to its widespread popularity and influence. The platform has a presence in every corner of the globe, with users from countries ranging from the United States and India to Brazil and Nigeria. 

As smartphone penetration continues to increase worldwide and internet connectivity becomes more accessible, Instagram’s user base is expected to expand further. This would cement its position further as a leading social media platform.

Impact on Culture and Society

Instagram’s presence in modern culture has reshaped the way we communicate, connect, and consume content online. From influencing fashion trends and fostering digital communities to serving as a platform for activism and social change. Frankly, Instagram’s impact transcends the realm of social networking. 

Influencers, brands, and content creators use the platform’s reach to amplify their voices, share their stories, and engage with audiences on a global scale.


Instagram’s large user base proves its significance in today’s digital landscape. With 2 billion monthly active users worldwide, the platform has emerged as a cultural phenomenon, shaping trends, fostering communities, and connecting people across borders. 

It may seem like we’ve talked a bit too much about the platform. Well, we love the app, isn’t that obvious?

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Written By:
Jessica is a writer who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management. Her work has been published in numerous academic journals and mainstream publications. She lives in New England with her husband, two children, and three dogs.
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