When starting your journey to Instagram fame, it can be a bit overwhelming. There are a lot of things to do and get in order, and you keep hearing buzzwords like ‘consistency’ and ‘engagements,’ with only a fraction of your questions being answered.
We’re here to set you straight and answer the question that has probably been on your mind for a while: “How often should I post on Instagram?”
Different brands and creators work with different schedules, and as such, there’s no one-size-fits-all answer. However, understanding some key factors and best practices can help you find the best posting frequency for your account.
We’ll show you some factors to consider and then give you the number of feed posts and stories the average Instagram account uploads daily.
Factors to Consider When Deciding on a Posting Frequency
These factors would affect the frequency of your posting and should be taken into consideration when creating your content schedule. They include:
- Your Goals: Are you aiming to grow your audience, increase engagement, or drive website traffic? Various goals might require slightly different posting frequencies.
- Your Audience: Understanding your audience’s demographics and online habits is crucial. When are they most active? What content types do they engage with most? Aligning your posting schedule with their online behavior would maximize your reach and impact.
- Content Quality: Remember that quality over quantity is the ideal. Posting consistently high-quality content is more important than posting frequently with subpar content.
Focus on creating valuable and engaging visuals, captions, and stories that resonate with your audience. Don’t rush through the process to deliver a terrible product.
- Your Resources: Creating high-quality content as we said earlier takes time and effort. Be realistic about the amount of time and resources you can dedicate to consistently creating and posting content. Aim for something doable.
- Consistency is Key: While it is certainly a buzzword, it is true here. Whatever you decide on whether it’s daily, a few times a week, or on specific days, stick to it. This helps your audience develop expectations and stay engaged.
- Analytics are Important: Experiment and track your analytics to see what works best for your specific account. This is probably the most important.
Use different content formats to keep your content diverse and engaging. Try photos, videos, stories, and other media to figure out what works best.
The Sweet Spot
We recommend uploading an average of 3-5 feed posts per week and 2-3 stories per day for the best results. Some accounts post more frequently, others post less, but it all depends on you.
Remember to set out time to engage with your audience. Respond to comments, participate in conversations, and run polls or Q&A sessions to foster a sense of community. Overstuffing your schedule with content to upload will prevent you from engaging your audience properly.
Conclusion
There’s no magic formula for Instagram success. Simply focus on creating valuable content, consistently showing up, and engaging with your audience. You’ll naturally find the posting frequency that works best for your account by following these tips and you’ll see your account getting bigger.
