Your success on TikTok depends on several factors ranging from your follower count to the number of likes and comments your videos receive. Although it’s possible to track every single parameter independently, doing so can become tedious once your account takes off and starts getting a lot of traffic.
Luckily, that is where TikTok Analytics comes in. Thanks to this feature, you can easily measure weekly and monthly growth and keep track of your engagement rates. What’s more, you can also identify your audience’s preferences and adjust your content strategy accordingly.
Keep reading to find out more about TikTok analytics and how you can use it to increase your brand awareness and improve your ranking.
TikTok Analytics Explained
As the name suggests, TikTok Analytics is a feature that allows you to analyze your profile’s engagement data. By selecting a specific time range of up to 60 days, you can view how your posts performed with your target audience. Using this info, you can make effective content strategies and maximize your exposure on the platform.
Due to the platform’s policies, this feature is only available to those with business TikTok accounts. If you have one, you can access your Analytics in a few simple steps.
- Open your profile.
- Click on the three lines in the upper right corner.
- Select Creator Tools.
- Tap Analytics.
In case your profile is not set to Business, you can change your settings by following these instructions.
Analyzing and Interpreting Your Analytics
Once you open your analytics, you will see that the platform divides them into four categories: Overview, Content, Followers, and LIVE. We’ll cover each one below and give you tips on how to use them to improve your ranking.
Overview
This category is the broadest, as it allows you a glimpse into your overall engagement rates during a specific period. You can see how many likes, comments, followers, saves, and shares your posts have received.
In addition, you can also check the number of people who viewed your profile. Although often overlooked, this metric is crucial because it lets you know how many people visited your profile right after watching one of your videos. As such, it can reveal what type of content your viewers are most interested in.
Content
In this section, you can check which posts performed the best in a particular time span. Also, the app will let you access the engagement rates — likes, comments, saves, shares — of every video you posted during that time, so you can compare them individually.
An interesting stat in this category is your total playtime. It lets you know how many cumulative minutes users have spent watching your content. In other words, you get to check out whether people actually watch your videos to completion.
Furthermore, TikTok Analytics helps you find out how your content reached your audience. Did it appear on their FYP, or did they find it while searching for a particular hashtag or sound? This information will help you analyze your hashtag and sound strategies and determine their effectiveness.
All in all, the category is a true goldmine for engagement analysis. By gathering and interpreting this data, you can plan your content more efficiently and focus your attention on topics, trends, and sounds that perform best.
Followers
As its name suggests, this category provides details about your followers, such as their average age, gender, and geographical location. Moreover, you can find out how many followers you gained and lost in a particular time span.
In addition to that, using this type of analytics can help you determine how your audience usually engages with content; whether they like, comment on, save, or share your videos. What’s more, you can see when they are most active, which enables you to create an effective posting schedule and put out content at the right time.
LIVE
And finally, the LIVE analytics are dedicated solely to your live sessions. By analyzing this category, you will find out how many live sessions you’ve hosted, how long each one lasted, and how many diamonds you’ve earned.
These analytics are especially useful if you’re just starting out with live sessions and are unsure if they’re working out for you. You can see the number of unique viewers for individual LIVEs, how many followers you gained, and the total number of views for all sessions. With this data, you can adjust your strategy to get even higher engagement and attract more viewers.
