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How to Add Location on Instagram

Published March 30, 2024

Adding the location on an Instagram post is a simple yet powerful way to reach a broader audience and increase engagement. You can use it to promote a local business, highlight your favorite spots or let people know where you’re traveling.

Whether you’re new to social media or a seasoned influencer, understanding the ins and outs of tagging your location can enhance your Instagram strategy. Let’s dive into how to add location on Instagram, and how it can benefit you as a user.

Why Add Location on Instagram?

Before we get into how to use location on Instagram, we’re going to talk about why you should. There are several benefits to adding a location on an Instagram post, including:

  • Increased Discoverability: ​​If you tag a location in your post, it will show up in location-based searches as long as your profile is public. This makes your post more discoverable to users interested in the area you’ve tagged.
  • Promotes Businesses: For businesses, tagging your location as your business can attract local customers and drive foot traffic.
  • Boosts Engagement: Tagging location can also increase engagement since the posts will resonate more with users familiar with the area.
  • Enhances Storytelling: Adding location on Instagram can provide context for your content, which makes your story telling more engaging and relatable.

Adding Your Location to Instagram Posts

To add location to your static Instagram posts, follow these steps:

  • Create a Post: Click the ‘+’ icon at the bottom of your Instagram screen and find the photo you want to share.
  • Edit the Post: Add filters and edit your post until you’re happy with it.
  • Add the Location: On the screen where you write a caption and tag users, you’ll select the “Add Location” button.
  • Search for Your Location: Use the search bar to type in the location you’re looking for. Instagram uses Facebook’s database of locations, so pretty much everything is listed from small businesses to popular parks.
  • Select Your Location: When you find your desired location, select it.
  • Share Your Post: Once you add the location, it’s time to share your post! When you check on your post, you’ll be able to see the tagged location at the top under your username.

Adding Location to Instagram Stories

To add location to your Instagram Story posts, follow these steps:

  • Start a New Story Post: Swipe right from your Instagram feed or tap the camera icon in the top left corner to start a new story.
  • Capture or Select Content: Take a new photo/video or swipe up to choose from your gallery.
  • Select Stickers: Click on the sticker icon at the top of the square.
  • Find the Location Sticker: Find the “Location” sticker and tap it. Search for your desired location and select it.
  • Place and Share: Once you’ve added the location, you can move it around and adjust the size. When you’re happy with it, post it!


Simply put, adding a location to your Instagram post is an easy yet effective way to make your content more engaging. Whether you’re looking to grow your personal brand, share your adventures or boost your business, location tagging is a simple yet effective tool to leverage.

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Written By:
Jessica is a writer who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management. Her work has been published in numerous academic journals and mainstream publications. She lives in New England with her husband, two children, and three dogs.
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