As the 4th most visited website in the world, it’s no surprise that users want to get as much traffic as they can on Instagram. The good news is that you don’t have to shell out the cash for formal ads to benefit from it. Users can try boosting and Instagram post to grow their account and improve brand awareness. If you have a professional Instagram account, it’s easy to try it out.
What is Boosting an Instagram Post?
Simply put, boosting an Instagram post is paying to promote the post to a larger audience. It will be shown to the target audience you choose to expand your reach outside of accounts that follow you. Essentially, you’re paying for an ad on Instagram but it’s from content you’ve already posted.
It’s important to note that boosting a post doesn’t work like a traditional ad. The post will appear in the user’s Instagram feeds alongside regular content. While users are scrolling, they typically won’t notice the difference between your boosted post and the content they see everyday.
How Much Does Boosting an Instagram Post Cost?
Now comes the burning question on everyone’s mind. How much does it cost to boost an Instagram post? On average, the cost per click (CPC) is between $.50 and $1.00. Sometimes, the cost can be as much as $3.00 per click if you’re in a highly competitive industry.
Why Should I Boost My Instagram Post?
We understand that putting money into your Instagram account can be a risky investment, especially if you’re on a tight budget. There are, however, several benefits to doing so.
Improved Visibility
When you boost a post, you’re increasing your brand’s visibility. This can be helpful if you’re trying to grow your follower list. The post is going to be seen by those outside of your current network, which means more exposure for likes, comments and shares. Heightened engagement is going to make the algorithm want to show your post more often.
Expanding Your Target Audience Reach
During the boosting process, you’ll be able to choose the type of audience you’d like to reach. Using your current audience data, you can ensure the post is going to be seen by others with similar interests that would likely engage with your content.
Increase Your Brand Awareness
Who doesn’t love a little publicity? Boosting an Instagram post is a fabulous way to increase brand awareness by consistently appearing in the feed. This will ultimately lead to brand loyalty and trust.
How to Boost Instagram Post
Before boosting an Instagram post, it’s important to note that you need to have a Professional Instagram Account to do so. According to the Instagram website, these are the steps to boost an Instagram post.
- Head to your Profile Page
- Click on the post you’d like to boost
- Tap Boost
- Set the Goal
- The goal of your post should be what you want people to do when they see the ad
- Choose the Audience
- This is the target audience you want to see your boosted Instagram post
- Set the Duration
- How long you want the ad to run
- Click Next
- You’ll be prompted to link a Facebook account so you can use the Meta Ad Manager
- You can also skip this step
- Click on Preview ad
- Once you’re ready, click Boost post
- Your Boosted Instagram Post will be submitted for review
Closing Thoughts
The bottom line is that boosting an Instagram post is a great way to experiment with ads if you have a tiny budget. You can always set a short duration, and small amount to start to see if it’s worth investing more.
