As one of the most popular social media platforms today, TikTok has been enjoying a tremendous degree of popularity. One of the main reasons is that its algorithm makes it easy for anyone to go viral. Whether you have 1 follower or 1 million followers, you will enjoy a very supportive algorithm that will deliver plenty of engagement to your content.
At a time when users of other social media apps are complaining about ever-diminishing engagement rates and reach, TikTok creators are seeing the opposite. The platform’s short-form video content format has been a tremendous success, and coupled with high engagement rates, has led to creators looking to find out how to calculate engagement rate on TikTok.
In this guide, we will go over the exact method you can use to figure out your engagement rate. This will help you refine and tweak your content and strategy to increase engagement where possible.
What Is an Engagement Rate?
Before we go any further, it is important to understand what an engagement rate is. Essentially, an engagement rate is a percentage of engagement with a TikTok post you have received. Determining an engagement rate involves adding up likes, comments, saves, and shares, and then dividing that by how many followers you have.
The higher a post’s engagement rate, the more engagement that post is receiving. It will show you where you are capturing your audience’s attention, as well as where it is falling flat.
Why You Should Calculate Engagement Rates
Every TikTok content creator should care about the engagement rates of their posts. This is because the higher the engagement rate on your videos, the more the app’s algorithm will push your future content far and wide. This will act as a positive feedback loop, bringing you more and more viewers and followers.
In a world where attention spans are short and there is a sea of content vying for peoples’ attention, doing everything you can to understand engagement rates and boosting them is key to success on TikTok.
How to Calculate Engagement Rate on TikTok
Calculating the engagement rate on a TikTok post is fairly simple. You can follow this formula:
Engagement Rate = # of Likes + # of Comments + # of Shares + # of Saves / # of Views x 100
It can be easier to understand the engagement rate formula but looking at an example:
Engagement Rate = 1,000,000 Likes + 10,000 Comments + 50,000 Shares + 1,000 Saves / 10,000,000 Views x 100 = 0.1061 (10.61%)
The above engagement rate is 10.61%, which is considered a high engagement rate. If you’re pulling in high engagement percentages like this, you are already doing well. However, if you are only seeing a few percent, you should improve your content strategy to get that engagement rate higher.
Importance of High TikTok Engagement Rates
There are several reasons why you should treat engagement rates with great importance. These include:
Improved Algorithm Success
TikTok’s AI algorithm will push your content farther and to more users when your engagement rate is higher on your videos. The more you improve your engagement rate, the greater the reach your posts have.
Content Is Seen as Better
High engagement metrics show others that your videos are likely higher quality content than the competition. This will lead to people sharing your posts and engaging with your videos more because of their perceived popularity.
Increase Brand Awareness
The higher your content engagement rates, the more visibility your brand will receive. This is especially handy if you sell a product or service because it may result in more clients and customers.
Attract Collabs and Sponsorships
The higher your engagement rate, the more attractive your account is to others who are looking to collaborate with creators and offer sponsorships. A business or brand will always want to identify the creators with the greatest engagement, given it signifies the most potential revenue generation possible through leveraging their audiences.
How to Increase TikTok Engagement Rates
Now that you know how important having high engagement rates is, you should also be familiar with ways to improve TikTok engagement rates. Follow our quick and condensed guide below:
- Post Frequently – Publishing content consistently and regularly is essential to getting in good with the algorithm, and will lead to viewers regularly looking at your content.
- Attract More Engagement – The more engagement your content receives, the more engagement it attracts, resulting in a positive feedback loop.
- Leverage Trending Sounds – Trending music will make it easier to find your content because users are already exploring content featuring trending sounds.
- Leverage Trending Hashtags – Certain hashtags can go viral overnight, making it essential to include trending hashtags for greater visibility on TikTok.
- Study Popular Accounts – Review what successful creators in your niche are doing to receive high engagement rates and adopt their strategies
- Create Content Your Audience Enjoys – The more you shape your content into what your audience craves, the more they will want to watch it and keep coming back for more.
When you follow our tips above, you will start noticing the engagement on your videos uptick in a big way.
Conclusion
TikTok enjoys a high degree of popularity for many reasons, one of which being the impressively high engagement rates creators enjoy compared with other platforms. This makes it easier for creators and brands to grow their audiences and bring in more revenue. Knowing how to calculate engagement rate on TikTok is vital to understanding how your videos are performing, as well as determining where you can improve. A post’s engagement rate is a metric of how successful your current strategy is, which makes it essential to know how to calculate and improve it.
