If you’ve spent some time on Instagram, then you probably know what a giveaway is. Frankly, it means exactly what it sounds like. It’s when a brand gives away certain items to followers that meet some requirements as a means of generating buzz around their products.
People usually jump at the chance to get some great items for free, and brands count on that. Everyone loves a good giveaway, but that’s the problem. How do you make sure your giveaway is good?
With this article, we’ll walk you through the art of conducting a giveaway to ensure you get the best out of it.
How to Do a Giveaway on Instagram
If you’ve decided to conduct a giveaway for your followers, you need to follow the proper steps. You don’t want to give away the prizes without achieving your goals, do you?
You can follow these steps when planning your next giveaway contest to gain the best results:
Setting up the Giveaway
This stage is really important and can determine if your giveaway will be successful or not.
- Define Your Goals: What do you hope to achieve with your giveaway? Do you want to increase your brand awareness, drive traffic to your website, or simply connect with your audience? Having clear goals will guide your entire giveaway strategy.
- Choose Your Prize: Select a prize that aligns with your target audience’s interests. Consider offering something unique or relevant to your niche. If you’re a business, a product or service can be a great option.
- Set the Rules and Entry Criteria: Determine the entry criteria for your giveaway. This could involve following your account, liking a post, tagging friends, or creating user-generated content. Just keep the rules clear and concise, and let there be no last-minute changes.
- Pick a Duration: Decide how long your giveaway will run. A shorter timeframe can create a sense of urgency, while a longer duration would allow for more entries.
Promoting Your Giveaway
When you’re done with the preliminaries, you have to get the word out about your contest. Here are some tips to follow:
- Create A Visually Appealing Post: Design an eye-catching Instagram post announcing your giveaway. Use high-quality images or videos showcasing the prize to grab your audience’s attention.
- Clear and Concise Caption: Explain the giveaway details in a clear and easy-to-understand manner. Mention the prize, entry requirements, and deadline upfront.
- Leverage Hashtags: Ensure to add relevant hashtags to increase your giveaway’s reach. Use a mix of popular and niche hashtags related to your prize and target audience.
- Go Cross-platform: If your brand lives on multiple social media platforms, you can promote the giveaway on those accounts too. Point your audience there back to your Instagram account for more entries.
Picking the Winner
The selection process for giveaways should be random and fair. It’s best to use a random giveaway picker to avoid bias or accusations of unfairness which can damage your image.
Announce the winner in a special post and congratulate them enthusiastically, then ensure to fulfill your promises. A giveaway that turns out to be fake would harm your brand.
By putting your creative spin on these steps, you can host successful Instagram giveaways that will generate excitement and achieve your marketing goals. Follow these tips and you’ll do great.
