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How to Do a Shared Post on Instagram

Published July 28, 2024

Instagram is all about connecting and sharing moments with friends and followers. One of the great features that enhances this connectivity is the ability to create shared posts. Whether you want to collaborate with another user, promote a joint event, or simply share a memorable moment with someone, here’s how you can create a shared post on Instagram.

What Is a Shared Post?

To start, a shared post on Instagram allows multiple users to contribute to a single post, making it visible on each participant’s profile. This feature is perfect for collaborations between influencers, businesses and friends.

How to Create a Shared Post on Instagram

The good news is that creating a shared post is easy! Here’s a step-by-step guide.

Plan Your Collaboration

Before diving into the technical steps, make sure you and the other users are on the same page about the content you want to share. Decide on the type of content, captions and any other details.

Create the Post

  • Open Instagram: Launch the Instagram app on your mobile device.
  • Create a New Post: Tap the plus icon (+) at the bottom of the screen to create a new post.
  • Select Media: Choose the photo or video you want to share. You can select multiple files if you’re creating a carousel post.
  • Edit Media: Apply filters, crop and adjust the media as needed.

Tagging Collaborators

  • Add Collaborators: After editing your post, click ‘Next’ to go to the caption screen.
  • Tag People: Click ‘Tag People’ and then select ‘Invite Collaborator.’ This option allows you to invite other users to share the post on their profiles.
  • Search and Select: Search for the Instagram handle of the user/s you want to tag. Click their name to add them as collaborators.
  • Confirm Tags: Once you’ve added the necessary collaborators, click ‘Done.’

Write a Caption

Add a caption to your post. This is a good place to explain the collaboration or add any relevant information. Remember, the caption will be visible on both your profile and the profiles of your collaborators.

Share the Post

  • Post Settings: Adjust any additional settings like location tags, alt text, and sharing to other social media platforms.
  • Share: Click ‘Share’ to publish the post. The tagged collaborators will receive a notification to approve the shared post.

Approving a Shared Post

If you’ve been invited to a shared post, here’s how you can approve and share it on your profile.

  • Notification: You’ll receive a notification that you’ve been tagged in a post.
  • Review Post: Click the notification to review the post.
  • Approve: Click ‘Approve’ to add the post to your profile. Once approved, the post will appear on your profile as well.

Benefits of Shared Posts

Shared posts come with several benefits.

  • Increased Reach: By sharing content across multiple profiles, you can reach a broader audience.
  • Collaborative Content: Ideal for joint projects, collaborations and co-hosted events.
  • Engagement Boost: Shared posts often result in higher engagement due to the combined follower base.

Closing Thoughts

To sum it up, shared posts on Instagram are a fantastic way to collaborate and expand your reach. Start planning your next collab to make the most of Instagram’s shared post feature!

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Written By:
AUTHOR & EDITOR-IN-CHIEF

Jessica is a consultant, researcher, and the editor-in-chief of the Buzzoid blog, who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management.

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