Hashtags, although not as important as they were for years, are still an essential part of any TikTok creator’s strategy for going viral and being a successful influencer. They still work great for helping others discover your videos.
This article is a guide for how to find trending hashtags on TikTok, and will provide you with handy insights and techniques for maximizing the reach and engagement of your videos. Leveraging hashtags properly has the power to explode your TikTok success.
Why Use Hashtags on TikTok
A hashtag is akin to a community centered around a single theme, topic, or idea. It connects all content revolving around that central subject all in one place.
Tapping on a hashtag in a video description will take you to a page that only has content containing that hashtag. This makes it easy to find related content for users of the popular social media platform.
Adding hashtags to your video captions will help you categorize your content and grow your audience. People who like content under a certain hashtag are likely to explore through content bearing that hashtag. This potentially leads to more views, likes, comments, shares, and followers for you.
Hashtags in your videos also help TikTok’s algorithm determine what content to add to a user’s For You page. If a user watches a video with a certain hashtag and then likes or positively engages with it in another way, the algorithm will likely show more videos containing that hashtag on their For You page.
Overall, hashtags benefit content creators because they do the following:
- Make content more easily discoverable
- Support the development of a community
- Make it easier to join the newest trends
How to Find Trending Hashtags on TikTok
Now that you know how important and helpful hashtags are, it’s time to learn how you can find hashtags that are trending on TikTok. Here are the best ways to do so:
Browse the Discover Page
You can head to TikTok’s Discover page to uncover the hashtags that are enjoying the most popularity at any given time. Once there, take a look at who the most popular creators are, what trending songs and sounds they are using, and what hashtags they are including in their video captions.
Leverage the for You Page
The For You page on TikTok is an excellent resource to video what is popular on the platform. This is an algorithmically-designed content feed that is personalized to your interests. Keep tabs on what hashtags are being used on content making it to your For You page.
Review Hashtags Your Audience Uses
You probably have followers who are content creators themselves. Do a temperature check to see what hashtags they are using, especially the more popular creators. This can help you determine the popular hashtags used within specific niches and communities.
Use the Search Bar
The Search Bar on TikTok is a powerful tool you can use to find the current trending hashtags. These hashtags, when used in your relevant videos, can maximize the engagement and reach your content receives. Type in a keyword related to the content you are searching for and take note of the amount of views and videos each hashtag has.
Browse the Creative Center
Looking around in TikTok’s Creative Center can reveal the current trending hashtags. In this area, you will find the latest information on hashtags that includes what is the most popular in different niches. You will also gain access to handy metrics like who the most popular creators are, and what the trending hashtags over the past 120 days have been.
Study Your Competitors
Competitor research should be a part of every serious TikTok creator’s growth strategy. When you study what your competitors are doing in their most successful videos, you get to gain insights into what you can do better. True competitors will publish content very similar to yours, making them an excellent resource for help with identifying trending hashtags that will help you gain more viewers.
Additionally, when you use hashtags your competitors are using, you can actually get your content in front of your competitor’s audience. This can help you grow your audience with their help.
Conclusion
Hashtags are still an essential component of a successful TikTok growth strategy. Now that you know how to find trending hashtags on TikTok, you can reach more users, expand your audience, and more effectively promote your brand. A few of the right hashtags can make a big difference.
