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How to Increase Engagement on Instagram

Published April 24, 2024

The landscape of Instagram is constantly changing. With new additions like the notes feature and reels, the platform differs from when it began.

However, that isn’t the case. Engagement is, and has always been, the key to a thriving profile. Likes, comments, shares, and saves are more than just numbers; they show a connection between you and your audience. The most successful Instagram accounts get a lot of engagement on their posts, so that’s an aspect you might want to improve on your profile.

We’ll show you some effective strategies to boost engagement on your Instagram account, helping you turn passive viewers into active participants.

Factors That Affect Your Engagements

While your follower count plays a considerable role in getting you the engagements you seek, it’s not everything. Two factors also affect your engagements:

  • The Instagram algorithm.
  • The quality of your content.

Instagram’s Algorithm

The algorithm prioritizes content it thinks users will find exciting and engaging. You’ve cracked the code once you know how to get it to regard your content highly. Here are some factors that influence how your content is displayed:

  • Relevance: The algorithm considers how relevant your content is to a user’s past interactions and interests.
  • Engagement: Content that receives high levels of engagement (likes, comments, shares, saves) gets prioritized by the algorithm.
  • Timeliness: Freshly posted content generally receives more visibility compared to older posts.

Crafting High-quality Content

High-quality, engaging content is crucial to building a successful Instagram presence. Here’s what you need to consider:

  • Find Your Niche: Identify a niche you’re passionate about and can consistently create content about. This could be fashion, travel, photography, art, or anything that sparks your creativity.
  • Visual Appeal is Important: Instagram is a visual platform. Invest in better lighting, composition, and editing to make your photos and videos visually captivating.
  • Compelling Captions: Captions are potent tools. Use them to tell stories, evoke emotions, and connect with your audience on a deeper level.
  • Embrace Different Formats: Take advantage of Instagram’s diverse formats like Reels, Stories, and Lives to keep your content fresh and cater to varied user preferences.
  • Post Consistently: Maintaining a consistent posting schedule helps your audience develop a rhythm and anticipate your content. Give them something to look forward to.

Building Your Community: Fostering Engagement

Building a thriving Instagram presence is hard work, but here we’ll show you a few steps to cultivate a loyal audience:

  • Respond to Comments: Engaging with your audience by responding to comments and messages shows you care and builds a sense of community.
  • Embrace Hashtags Strategically: Hashtags help users discover your content. Research relevant hashtags for your niche and use them strategically, but avoid excessive use.
  • Host Contests and Giveaways: Contests and giveaways incentivize engagement and attract new followers. Make sure that the contest rules adhere to Instagram’s guidelines.
  • Collaborate with Others: Partner with influencers or brands in your niche for cross-promotion and reach a wider audience.

Building a thriving Instagram presence takes time, dedication, and a genuine passion for creating content. It’s rarely an overnight achievement, but by implementing these strategies and staying informed about new trends, you can do it.

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Written By:
AUTHOR & EDITOR-IN-CHIEF
Jessica is a writer who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management. Her work has been published in numerous academic journals and mainstream publications. She lives in New England with her husband, two children, and three dogs.
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