TikTok has new features being introduced regularly. One feature that has been seeing rising popularity is the ability to pin comments. When you pin a comment, you bring additional eyes to select content, ensuring it gets greater engagement once spotlighted.
We will go over what pinned comments are, how to pin a comment on TikTok, and why you should start pinning comments right now.
What Is a Pinned Comment?
When it comes to TikTok, a pinned comment is a showcased comment in any post’s comment section. You pin a comment with the intention that you want it to be the most-viewed comment.
A pinned comment will always stay atop the comments section, regardless of whether there are a few comments of hundreds on a post.
TikTok creators usually pin a comment for one of two reasons:
- To highlight something important they want to share with their audience
- To recognize one of their followers who posted a comment
Essentially, a pinned comment both increases views and engagement for a specific comment. It’s a helpful feature whether you use it as a call-to-action (CTA), or a token of your appreciation for a follower. The added personalization to your comments section will make for a more engaging community.
How to Pin a Comment on TikTok
Now that you know what pinned comments are, it’s time to delve into how you can start pinning comments on your posts. For this guide, we will split up the different ways to pin comments on Android, iOS, and desktop.
How to Pin a Comment on TikTok on a Smartphone
Follow these steps to pin a comment on an Android phone:
- Open the TikTok app
- Find and select an existing post you would like to pin a comment under
- Go through the comments in the comments section to locate the comment you would like to pin, or alternatively create a new comment if you would like to pin your own comment
- Tap and hold the comment you would like to pin
- Tap on “Pin comment” to pin the comment to the top of the comments section
Once you have taken these steps, you will see the selected comment pinned on that post.
How to Replace a Pinned Comment for Another
If you decide you want to replace the pinned comment, do the following if you are using an Android device:
- Find the comment you would like to pin to replace the existing pinned comment
- Tap and hold the new comment
- Tap on “Pin and replace” to complete the pin replacement
The only person authorized to pin or unpin a comment on your posts is you, the creator. Additionally, if you pin a comment from someone else, they will receive a notification that you pinned their comment. However, they will get any notification if you unpin their comment.
How to Pin a Comment on TikTok on a Computer
Follow these steps to pin a comment on a desktop or laptop:
- Browse to https://www.tiktok.com/ in your preferred web browser
- Find and click on an existing post you would like to pin a comment under and click on it
- Go through the comments in the comments section to locate the comment you would like to pin, or alternatively create a new comment if you would like to pin your own comment
- Click on the three dots that appear beside a comment you would like to pin
- Click on “Pin” to pin the comment to the top of the comments section
How to Replace a Pinned Comment for Another
If you decide you want to replace the pinned comment, do the following if you are using a computer:
- Find and click on an existing post where there is a pinned comment you would like to replace
- Look through the comments until you locate the comment you would like to be the new pinned comment on your post
- Click on the three dots beside the comment and click on “Pin and replace”
- Click on Pin to complete the pin replacement
Once you have done this, you will see the new comment will be pinned while the original comment will no longer be visible at the top of the comments section.
Note: TikTok only allows users to replace pinned comments once a day.
How to See Pinned Comments
Seeing all of your pinned comments is simple. Just take the following steps:
- Open the TikTok app
- Go to the video you want to see the pinned comments for
- Tap on the comment icon to view all of the comments
- Tap on the pin icon to get taken immediately to the pinned comment
Note: You can view the replies to a pinned comment by simply tapping on the reply icon beside it.
How to Unpin a Comment on TikTok
Just as you can pin comments on your posts, you can also unpin them. Unpinning comments is as simple as doing the following:
- Tap and hold on a pinned comment you want to unpin
- Tap on Unpin comment
Once you’ve taken these two steps, the pinned comment will be unpinned and go back to being a regular comment in the comments section.
Benefits of Pinning Comments on TikTok Posts
Now that you know how to pin a comment on TikTok, it’s also a good idea to be aware of all of the benefits you receive when you do this.
The following are some of the key benefits of pinning comments on TikTok posts:
Add Context, More Information, or a Call to Action
The comments section is a great place to provide additional details, context, or a CTA relevant to your video. Sometimes, it may not be possible to add enough clarity to a video, or the video would get reduced in its engaging impact if everything is spelled out within it.
Additionally, you may occasionally forget to include details about something in your videos. The comments section, and a pinned comment within it, provide a second chance to do that.
A Call to Action (CTA) also can be pinned if you want to mobilize your audience to do something after watching the video. This could be to buy something, participate in something, or another action-oriented prompt.
Highlight One of Your Followers
Your fans may add something in the comments section that adds to the video in some way. This could be a thought-provoking question, additional details from personal experience, or something else.
If you find a comment from one of your followers that appears like it can result in greater engagement on your post, highlighting it by pinning the comment can be quite helpful.
Minimize Negative Comments
You may sometimes get some negative comments if you are posting something deemed controversial. If this happens, one solution is to write a comment encouraging your followers to stay respectful in their comments.
While not everyone will listen to your requests, it can lead to reduced negativity within your comments section.
Create a Vibe
Similar to minimizing negative comments, creating an inviting atmosphere and a specific kind of vibe with a pinned comment will help with influencing your followers when they write their comments. You could prompt them to say things in a joking, comical, and lighthearted way, for example.
You can use pinned comments to clearly convey what sort of vibe you’d like to have going. This simple kind of prompt can transform your post’s comments section, whether you decide to go more serious or playful.
Promote Additional Content
If you have other content on other platforms you would also like to get eyes on, a pinned comment is an opportunity to do that.
For instance, if you have a website besides your TikTok account, you can direct people to go to it within a pinned comment. This can further grow your success on whatever platforms and digital mediums you are established on and using.
Share How Much You Appreciate Your Fans
A pinned comment can also be used to thank your fans for following you and engaging with your videos. When you do this, your followers feel recognized and appreciated, which can further cement their loyalty to you and your brand. It also may increase the level of engagement you receive from them.
The bottom line when it comes to the benefits of pinned comments is that you can use them to increase engagement and manage the content of the comments section. You can craft and mold a community that is in alignment with your values, intentions, and vision.
Conclusion
The secret to success on TikTok includes fostering an engaging community of fans. Pinning a comment to each new video has the power to maximize engagement while managing the content of the discussions your community has.
Pinning a comment is easy and can be done on both your phone and computer, and has proven to be highly effective in TikTok growth strategies.
