TikTok has perfected their algorithm to the point where it seems to almost predict what you want to see before you think about it. As part of this hyper-optimized algorithm is the feature of pinned videos, which is provided to content creators to increase the engagement of their content.
The popular social media app has tested a feature allowing creators to pin up to three posts to the tops of their profiles. The results have seen major boosts in engagement for those creators, which is why it is a smart move to start pinning your best posts to the top of your profile.
Are you looking to showcase your best videos above all of your other posts on your TikTok profile? If so, then keep reading.
We will go over how to pin a video on TikTok so you can optimize your profile, and increase the engagement you receive.
How to Pin a Video on TikTok
Just as other social media platforms provide the ability to pin content, so too can you do the same on TikTok now. The top posts on any social media profile garner the most attention, which makes this highly valuable real estate.
Given this, you probably want to start pinning your best content to the top of your profile. Here are the steps you can take to do exactly that:
- Open the TikTok app
- Go to your profile by tapping on the Profile icon
- Find the video you would like to pin and tap on it to open it
- Tap on the three dots on the right side
- Tap on Pin video
You can now go back to your profile and see the video will be pinned to the top of your profile page.
Note: You may need to swipe down on your profile for it to refresh and display the pinned video.
The maximum number of pinned videos is three, which means if you try pinning a fourth post, the third one will no longer be pinned.
How to Unpin a Video on TikTok
Now that you know how to pin a video on TikTok, we will go over how to unpin videos. The main reason you would want to do this is to pin new fresh content while unpinning content that is seeing engagement slow down.
Do the following to unpin videos you currently have pinned to your profile:
- Open the TikTok app
- Head to your profile
- Tap on the pinned video you want to unpin
- Tap on the three dots on the right-hand side
- Tap on Unpin
You will then be able to add new pinned videos to your profile without ones you don’t necessarily want becoming unpinned getting automatically unpinned.
With more space to pin other posts, you can showcase new content you believe will be most relevant and engaging, compared with the rest of your content.
Conclusion
TikTok wants every content creator to be as successful as possible. The more engagement creators get, the more watch time the app receives. Pinning videos to the top of your TikTok profile is one of the helpful features the platform provides to help creators get more eyes on their best content. You can now pin your best videos to extend their life and boost your engagement.
