Instagram started as a photo-sharing app in 2010, but since then, it has morphed into something a lot bigger. The platform now allows sharing of content in video, photo, and even text format in the form of the notes feature.
Sharing videos on Instagram is a great way to engage your audience and bring your content to life. Whether you’re a business that wants to get a piece of the two billion active users on Instagram or a normal individual just starting, an impactful video can kick-start your journey.
That video idea you have could make you the next viral sensation, but the first step to take is posting it.
In this article, we’ll give you a comprehensive guide to help you post a video on Instagram.
Choosing Your Platform
With its constant updates, Instagram now has multiple ways to post videos on the social media app. It offers two main ways to share videos: Stories, and Reels. This used to be three with Feed posts, but those are now merged into Reels.
Each of these has its unique features and purpose:
Stories: These are great for casual and short-lasting content. The videos on Stories disappear after 24 hours, but you can highlight them for longer retention.
Reels: These are designed for short, engaging clips that are under 90 seconds long. Reels have a dedicated explore page and offer creative tools like music and effects.
Next, we’ll walk you through posting your video on these separate modes.
How to Post to Stories
- Open your Instagram app, and tap the “+” button in the center.
- On the new screen, tap on “Story”.
- You can record by holding down the capture button or you can choose an existing video.
- Instagram offers a ton of interactive elements when editing like text, stickers, and drawings. You can use them to spice up your posts.
- Tap the “>” button, and choose whether to share with your Close Friends list or “Your Story” for everyone.
- Once done, click “Share” and your video is live.
How to Post to Reels
- Open your Instagram app, and tap the “+” button in the center.
- On the new screen, swipe right and select “Reels”.
- Record your video (up to 90 seconds) or choose existing clips.
- You can use Instagram’s editing features to add music, effects, text overlays, and transitions. Once you’re done, press the arrow button.
- On this new screen, you can add a compelling caption and include relevant hashtags. You can also put in location tags and tag people. Editing the cover image is also possible here.
- Once you’re done, tap “Next”.
- On the popup screen, tap “Share”, and your video is out.
Pro Tips
We’ve got a few tips that would help you hit the ground running on your Instagram journey.
- Use high-quality videos with good lighting and sound.
- Keep your videos concise and engaging, especially for Reels.
- Use relevant hashtags to reach a wider audience.
Remember: Sharing is caring. By following these steps and adding your unique creative flair, you can share amazing videos and connect with your Instagram community in a whole new way. So, grab your phone, unleash your creativity, and start posting.
