TikTok took the world by storm, gathering millions of users with their short-form videos, and rivaling the giants like Facebook and Instagram. Many Instagram users also have Tiktok accounts, and with the similarity of their content, posting content on both platforms is very enticing.
The question now is: How do you leverage the virality of TikTok content on the Instagram platform? With this guide, we’ll explore several methods to share your TikTok creations with your Instagram followers.
The Direct Approach: Sharing From TikTok
TikTok offers a built-in feature for sharing directly to other social networks like Instagram. Here’s how it works:
- Open the TikTok video you wish to share.
- Tap the share arrow located on the bottom right corner of the screen.
- In the share menu, select the Instagram icon. This might appear in the first row or under “More Options.”
- You’ll then be redirected to the Instagram app. Choose where you want to share the TikTok: your feed, your story, or send it directly to a friend via direct message.
While this is the easiest method, sharing directly from TikTok adds a watermark that contains the TikTok logo and your username to your video. This might not be ideal for maintaining a clean aesthetic on your Instagram feed.
Plus, videos with the Tiktok watermark are seen as recycled content on Instagram, and that might harm your reach.
Alternative Solutions: Repurposing Your Content
To overcome the limitations of direct sharing, consider these methods:
Screen Recording
Every device has a screen recording functionality, and you can use that to record the video to post on Instagram. Here’s how:
- Open TikTok and play the video you want to share.
- Use your phone’s screen recording function which you can find on your control centre or quick settings screen.
- Once the recording is complete, edit the footage to remove unwanted parts (like the notification bar at the top).
- Upload the edited screen recording to Instagram.
This method comes with one major drawback: the quality. Screen Recording usually reduces the video quality drastically, so only go for this if you’re okay with that.
Third-party Apps
While some third-party apps may come with issues, this is the best option for posting TikTok videos on Instagram. Some of these apps can download your TikTok videos at the original quality without the watermark. This gives you the best of both worlds.
The only problem with this option is the fact that while there are some gems, many third-party apps are security risks, so you should be cautious.
Optimizing Your Video for Instagram
Once you’ve chosen your sharing method, consider these additional tips for a successful Instagram post:
- Craft a Compelling Caption: Don’t rely solely on the audio from your TikTok. Write an engaging caption on Instagram that complements the video and encourages interaction.
- Use Relevant Hashtags: Research and include relevant hashtags to increase discoverability on Instagram.
Conclusion
With a little planning and creativity, you can successfully bridge the gap between your TikTok and Instagram accounts.
However, try to create new videos with both platforms in mind. Edit on an external editing app, then send the product to both platforms. That way, you avoid the stress of sharing from TikTok to Instagram.
Good luck!
