Instagram has long since been a favorite platform for sharing with friends and family. The platform now allows creators to monetize their content with the subscription feature. Subscriptions allow followers to pay a monthly fee for exclusive content and benefits, providing creators with a consistent revenue stream.
If you’re considering setting up subscriptions on your Instagram, here’s a detailed guide to get you started.
What Are Instagram Subscriptions?
First, Instagram subscriptions allow fans to support their favorite content creators by paying a monthly fee. In return, subscribers get exclusive access to content, subscriber-only badges, and other perks like stories and lives that aren’t available unless you subscribe.
This feature not only helps creators earn from their efforts, but also creates a closer connection with their audience.
Instagram Subscriptions Eligibility and Requirements
Making money from your content on Instagram sounds great, right? Before you can set up subscriptions on the platform, you have to meet certain eligibility and criteria, such as:
- You must have a professional Instagram account
- You must comply with Instagram’s Partner Monetization Policies
- You need to be in a region where Instagram Subscriptions is available
Setting up Subscriptions on Instagram
Following these steps will allow you to set up subscriptions on Instagram:
Switch to a Professional Account
If you haven’t already, make sure you have a professional Instagram account. You’ll need to go to your profile settings, select “Account”, and then “Switch to Professional Account.” Choose between Creator or Business, and follow the prompts.
Check for Feature Availability
Keep in mind that subscriptions are still rolling out, so you’ll need to check if the feature is available to you by looking in the feature section of your account.
Apply for Monetization
If you can set up subscriptions where you live, great! Now you’ll need to apply for monetization by agreeing to the terms and conditions laid out by Instagram. This will include adhering to their content guidelines and monetization policies.
Set up Instagram Subscriptions
When setting up subscriptions on Instagram, you’ll need to define what content is going to be exclusive to subscribers. This could be behind-the-scenes content, exclusive updates, tutorials or subscriber-only live sessions.
You’ll also need to decide on a pricing model. Instagram allows creators to set their monthly subscription fee, so choose a price that reflects the value of your exclusive content while also being considerate of their spending capacity. For example, most creators will start at $0.99 to see if they get any subscriptions.
Promote Your Subscription
Now that you’ve set your Instagram subscription up, it’s time to promote it! Use your existing Instagram, posts, stories, and live videos to promote it. Highlight the exclusive benefits you’ve decided on.
Engage with your followers and explain why subscribing is worth it! Emphasize the unique experiences and insights they’ll gain.
Monitor and Adjust
Once your subscription is live, monitor the performance and feedback that you get. You can use Instagram Insights to track how your subscriber count and engagement change. Make sure you stay open to adjusting your strategy, content and pricing based on the data you find to keep your Instagram subscription successful.
Closing Thoughts
The bottom line is that setting up subscriptions on Instagram can be a great way to build a sustainable income from your online presence. When you offer exclusive content, you are fostering a better connection with your audience and are providing them with unique value. If you have a professional account, check out Instagram subscriptions today!
