How to Share a Link on Instagram to Your Friends

Have you tried sharing a link in your post captions, only to find it’s not working? While Instagram currently does not allow links to be shared in captions, there are a few ways to share links.

If you want to promote a product, drive more traffic to your site, or do something else involving sharing a link, there are multiple methods to do so.

Read on to learn how to share a link on Instagram with your friends.

Where Links Can Be Shared on Instagram

While post captions are not one of them, there are a few places links can be shared on Instagram: 

• Stories
• Bio
• Reels

How to Share a Link on Instagram Stories

You can now post links directly within Stories. The way to do so is to use the Link Sticker, which acts as a button taking your Story viewers to an external site. 

Here are the steps for how to post a link on Instagram Stories:

1. Open the Instagram app
2. Tap on the + icon in your profile picture in the top-left of the screen
3. Take a photo or video, or upload one from your device
4. Tap on the Sticker icon in the menu at the top of the screen
5. Insert the Link Sticker and place your link into it
6. Customize how your sticker looks, as well as its location and size

After you have followed these steps, you will see a clickable sticker placed within your Story. This stick will take your viewers outside of Instagram to whatever website you linked to.

Protip: Use Support Stickers if you have a small business that can leverage the Order Food, Gift Card, or Donate stickers. You can also run ads as Stories and share links that way.

How to Share a Link on Instagram in the Bio Section

The most common location to place a link is the bio section of an Instagram profile. You have probably seen or heard the phrase “link in bio” many times. Placing clickable links into this profile section is simple and quick, and helps direct your audience to specific websites.

Here is how you can share links in the bio section of your IG profile:

1. Open the Instagram app
2. Head to your profile page by tapping on your profile photo in the bottom-right of the screen
3. Tap on Edit Profile in the upper part of your profile page
4. Find the Links area and tap it
5. Tap on Add external link to insert a link
6. Insert the website link you want to share with your audience and include a title if desired
7. Tap on the tick icon located in the top-right
8. Add more links if desired

When you have followed these steps, you can review the changes on your profile page. If you did everything right, you will see the link or links and will be able to click on them.

How to Share a Link in an Instagram Reel

While Instagram is not at present allowing people to place clickable links within Reels, there is a workaround if you are a business and professional creator. The way to do it is to add a shop to your profile.

Product links are allowed in Reels, which means you can tag products within this content format. Viewers can see more details about products you may be selling and then buy them. 

Here are the steps for how to share links in Reels:

1. Open the Instagram app
2. Tap on the + icon in the bottom of the screen and select Reel
3. Select or create your Reel’s content and include any captions you want in it
4. Once your Reel is done, tap on Tag Products prior to sharing it
5. Add the product links and then tap Done to finish, followed by tapping Share

Note: You can add up to 30 product links within a Reel

If you followed the above steps correctly, your Reel viewers will be able to see links to tagged products right under the caption.

Bottom Line: There are multiple ways to share links on Instagram that you may not have known about. Leverage the powerful tools Instagram offers to promote your products, share helpful resources, and open up new ways of communicating with your audience.