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How to View Insights on Instagram

Published March 27, 2024

Instagram has come a long way from being a simple photo sharing social media platform. With over a billion users, it’s become a crucial tool for businesses, content creators and influencers to gauge their audience’s engagement and preferences.

Instagram Insights offers an abundance of data that sheds light on follower behavior as well as content performance. Whether you’re looking to refine your strategy, boost engagement or simply understand your audience better, Insights can help. This article provides a comprehensive guide on how to view Insights on Instagram and leveraging that data for your benefit.

Accessing Instagram Insights

To access Insights, you’ll need a Business or Creator account. If you’re using a personal account, you can switch to a professional account in your profile settings. Follow the prompts to select your business category and contact info and you’ll be good to go. It’s easy, and free. Through Insights you’ll be able to see:

  • Accounts Reached
  • Accounts Engaged
  • Total Followers
  • Content you Shared

You can access Insights for your entire profile, as well as specific posts.

How to View Insights on Instagram

Next, follow these steps to view Insights on Instagram:

Profile Page Insights:

  • Head to your Instagram profile
  • Select Professional Dashboard under your bio
  • At the top, you’ll see an Insights Section
  • Examine your Insights data for your profile

Post Insights

  • Go to your Instagram profile
  • Tap on the post you want to see Insights for
  • Click on the “View Insights” button below the image
  • You’ll see the Insights for that specific post

Reels Insights

  • Select the Reels Tab in the Instagram app
  • Click on the Reel you want to see Insights for
  • Select the three dots icon in the lower right-hand corner, and click on Insights

Instagram Stories Insights

  • If the Story is live, click on your profile picture and navigate to the Story you want Insights on
  • Swipe up on the image or video for Insights

Live Video Insights

  • Head to your profile and tap Insights, scroll down to the live video section to see data

Leveraging Insights for Growth

With this wealth of data at your fingertips, the next step is to apply these insights. They are an invaluable tool for growing your Instagram account, as well as other social media platforms. Notice which posts generate the most engagement and produce more content of that nature.

Pay attention to when your followers are most active, and schedule posts accordingly to maximize visibility. Use demographic information to tailor your content to your audience’s interests and preferences.

Instagram Insights Best Practices

  • Regularly review your Insights to stay informed about your account’s performance and audience preferences.
  • Experiment with different types of content and posting times to figure out what your target audience likes best.
  • Engage with your audience by responding to comments and messages to boost interaction and show your followers that you care. This creates loyalty.

Final Thoughts

The bottom line is that Instagram is a powerful tool for anyone looking to optimize their online presence. Knowing where to find and utilize the data from Insights will keep you a step ahead of the rest.

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Written By:
Jessica is a writer who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management. Her work has been published in numerous academic journals and mainstream publications. She lives in New England with her husband, two children, and three dogs.
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