I have spent a lot of time learning how to use Instagram for social media marketing. Do not get me wrong, it is not the only social media site that will work for marketing. You can use others as well but I am going to give you clear tips on what to do with Instagram in particular.
You need to start with good posts. Many people do not understand what that means, so I will clarify. It means that you use great images and that is a matter of using images with bright and vivid colors. If you are to look at the most successful Instagram posts, you will see they are colorful.
That is because it will catch attention but that is not the only factor. You will need to take many photos and only use the best that you have. The photos need to evoke emotion. This is very important. I make it a point to use only pictures that call on the emotions in a positive way.
When you do that, you will be at a good point of learning how to increase followers on Instagram. You need to be smart and savvy about the images you use. If I am not using photos, I make sure that the images I use are smart and catchy. They need to be, once again, vivid and bright.
You can use captions in a wise way. The very best posts do not even need much of a caption but you can use captions to tie into your marketing. I use captions that relate to what I market and you can do the same. Just be creative about it. That way, you are sure to catch more attention.
When I use hashtags, I keep them to a minimum. This is because using too many hashtags just overwhelms and frustrates the people who are watching your posts. The idea is to gain followers, not to scare them away with more confusing things to follow and too many tags will do that.
Every single hashtag that you use needs to lead directly into your marketing point. This is crucial. If you use too many hashtags that do not lead into your marketing, you are defeating the purpose. This is something I learned early on by making too many tags that did not work for what I sell.
You need to remember, at all times, that you are selling something. Keep your posts related to your brand. I do this by keeping track of everything that relates to my posts. You will do well to keep any kind of record that you can so you can track your posts and what the goal is in the end.
Part of knowing how to increase followers on Instagram is knowing when to post personally. I always make sure to post 20 percent personal and 80 percent business. It is a social site and it is not at all a business site so you need to do this like I do.