If you use TikTok, you have probably come across account suggestions when logged in. This feature is provided to all users but has led some to wonder, “What does ‘Suggested Account’ mean on TikTok?
We will go over what a Suggested Account is and how TikTok determines which accounts go on this list.
What Does “Suggested Account” Mean on TikTok?
TikTok has a highly complex and advanced algorithm that determines what users see when it comes to content and suggested accounts. Depending on your personal preferences, as understood by the algorithm, you will see certain videos and suggested accounts over others.
A “Suggested Account” is another TikTok account that creates or enjoys content similar to you.
How does TikTok figure out what accounts go on this list? The algorithm takes the following into account:
- Your phone contacts (based on their email addresses and cell phone numbers)
- Other TikTok accounts who follow the same accounts as you do
- Your Facebook friends if you have your Facebook account linked to TikTok
- Others who have your contact details on their device
- TikTok accounts that follow you on the app
Overall, the Suggested Account list is composed of other TikTok accounts you have some sort of connection or commonality with.
We will go over some more details as to how TikTok’s algorithm determines what accounts get on this list.
User Behavior
The platform’s algorithm takes into account the sort of activity you perform while using the app. This includes:
- Videos you watch
- Videos you like
- Videos you comment on
- Length of time you spend watching videos
- Level of frequency you engage with certain accounts
User Interest and Interaction
TikTok will also take into account what kind of content you are interested in. Based on your viewing history, you will receive suggested accounts that produce content in line with what you are already enjoying and engaging with.
Location
You will be suggested TikTok accounts to follow depending on where you are located and the region you are in. This means you can more easily connect with people who are in nearby proximity to you.
Facebook Account
Since Facebook is the world’s largest social network, with over 3 billion users, TikTok has made it easy to link your Facebook account with your TikTok account. Once you have done so, Tiktok will suggest accounts you can follow who you may know on Facebook.
Phone Contacts
If your phone contacts are also on TikTok, the platform will suggest you follow accounts that match details in your phone’s contacts list. This will allow you to more easily start following your friends.
Web Activity
While not necessary, you can grant TikTok access to all of the websites you visit on your device. If you do not mind the privacy intrusion, you can receive suggested accounts related to the content on the websites you visit.
Demographics
Based on your demographics data, TikTok will show you more suggested accounts from other users closer to your age bracket and gender. This helps you connect with your peers more than a random assortment of accounts from age ranges you may rarely, if ever, interact with.
Video Descriptions
You may just watch videos and never create content yourself, but even that is enough for TikTok to determine who to suggest you follow. The algorithm will analyze a video’s description, including details like hashtags and captions, in order to present accounts that write similar video descriptions.
Conclusion
Now that you know the answer to the question, “What does ‘Suggested Account’ mean on TikTok? this list will no longer be a mystery to you. The Suggested Account list can help you enjoy a more personalized experience by connecting you with other users and creators with similar interests as your own.
