We’ll start off with a simple truth: TikTok is officially a social media giant. There, we’ve said it. Instagram, X, and Twitter are getting a run for their money because everyone and their dogs are on that app. All the kids are posting videos and watching the latest trends on that platform.
TikTok is known for being stuffed to the gills with content that keeps people hooked for hours. We also know that the app is free to download— so what exactly is a TikTok Subscription?
Understanding TikTok Subscriptions
TikTok Subscriptions are a service that allows creators to offer exclusive content to their followers for a monthly fee. By subscribing to a creator, you get to enjoy some special perks and benefits that non-subscribers don’t have access to.
This is a unique way for creators to make money off their content and reward their devoted fans for being more than the watch-a-video-and-leave crowd on TikTok. With exclusive content and perks, creators encourage people who already like their stuff to support them financially and get some more.
Benefits of TikTok Subscriptions
- Exclusive Content: Subscribers get to enjoy exclusive content, like behind-the-scenes videos, live streams, or early access to new releases.
- High-Priority Engagement: Comments and messages from subscribers are more likely to be seen and responded to by the creator.
- Badge: Creators give their subscribers a unique badge to indicate that they’ve supported the creator. This usually also comes with some nice-looking effects on their comments.
- Discounts and Perks: Some creators may offer discounts on their merchandise or other perks to their subscribers.
How to Subscribe to a Creator
- Find a Creator: Search for the creator you want to subscribe to or browse through your For You page.
- Check for Subscription Option: If the creator offers subscriptions, you’ll find a “Subscribe” button on their profile.
- Choose a Subscription Plan: These creators usually offer different subscription plans with varying prices and benefits. The costlier plans will obviously have better benefits to persuade you to spend more.
- Confirm Subscription: Confirm your subscription and payment information and your payment will be processed.
How Creators Benefit from Subscriptions
If you’re interested in setting up a subscription model for your followers, you’ll probably want to know how lucrative it is. Sure, we all know TikTok gets a cut, but how much do you actually get?
Well, you get 35% of the subscription fee. Google or Apple will take 30%, depending on the subscriber’s platform. And TikTok gets 35%, and you get the rest.
So, for a $6 monthly subscription, you will get $2.10 for each subscriber. That equates to $2100 for a thousand subscribers, so it’s nothing to sniff at.
Eligibility Criteria for TikTok Subscriptions
For your account to charge a subscription, you have to meet some criteria. These include:
- You must be 18 years or older.
- Your account must have a minimum of 1000 followers for LIVE subscriptions and 10,000 for non-LIVE.
Once you meet these requirements, then you’re set.
Conclusion
Both creators and fans like TikTok’s new subscription format, but who wouldn’t? By providing all these benefits, creators can build stronger relationships with their supporters. On the other hand, fans can show their appreciation and gain access to unique content. Everybody wins.
If you’re interested in creating a subscription plan for your followers, then you know how it’s done now. Go out there and get your money. We’re rooting for you!
