Did you know that Instagram has over 2.4 billion users? With such a large number of people on the app, it can be difficult to find the accounts you’re looking for. This is where the Instagram handle comes in.
While most platforms stick to the term ‘username,’ Instagram uses handle. Think of this as the address for your Instagram account. It’s the name you’ll give someone who is trying to find you on the platform. Let’s talk about why Instagram handles are important and the best practices for creating one.
What’s an Instagram Handle?
Simply put, an Instagram handle is the unique username that you choose for your account. It’s the name you’ll give when someone asks for your Instagram, and will show up on every post you share. Everyone’s Instagram handle starts with the @ symbol, making it stand out from regular text.
Why are Instagram Handles Important?
When choosing an Instagram handle, consider the importance of the decision. There are several reasons why it’s important.
Brand Awareness
If you’re a business, influencer or content creator, your Instagram handle needs to match your brand identity. It should reflect your brand’s personality, values and niche which makes it easier for followers to connect with you, as well as your content.
Discoverability
Your Instagram handle should be memorable to make it easy for people to find you and follow your account. A unique Instagram handle can help you stand out in the sea of billions of users. Bonus points if it’s short and easy to spell.
Identity
Think of your Instagram handle as your social media identity. Your handle is how others are going to recognize you and tell others about your account. It’s also what pops up when you’re tagged in a post, what they see when they message you or mention you in comments. It’s going to stick with you throughout your entire time on Instagram.
Tips for Choosing the Perfect Instagram Handle
When you’re choosing an Instagram handle, it’s important to take your time and think about it! You may have the option to change it later on, but with so many people on the app it’s unlikely that you’ll be able to change it easily to something else that you want. Here are some tips for choosing your Instagram handle.
- Keep it short and simple: Your Instagram handle should be short and simple. It should be easy to spell and pronounce. People should be able to remember it. Avoid anything obscure.
- Check if it’s available: Before deciding on a handle, make sure that your potential choices are available. Make sure to have more than one in mind.
- Be consistent with your branding: If you’re using Instagram as part of your marketing strategy, make sure that your handle aligns with that. Use that same handle across all social media platforms to maintain cohesiveness.
- Be flexible: Remember, Instagram has a huge user base with billions of people. Be flexible with your handle choice and have several options.
Conclusion
To sum it up, Instagram handles are going to be the identity of your account. Make sure you take your time when choosing one!
