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What Is the Best Time to Post on TikTok? A Short Guide

Published August 12, 2023

If you want to make it big on TikTok, it’s essential to have an understanding of how the app functions and what its benefits are. Even more importantly, it’s pivotal to determine what is the best time to post so that you can improve your presence, get more views, and, by extension, have bigger profits.

Although determining that might seem tricky, worry not. With the following tips, you can come up with an ideal posting schedule and get the best out of TikTok’s algorithm.

Think of Your Audience

First things first, you should pinpoint exactly who your target audience is. Once you do that, it will be easier to determine the perfect time to post based on their usual activity and habits.

In case your audience is global, you also have to consider their individual time zone. For example, what might be an ideal time for someone in New York won’t work for users living in London or Sydney.

Still, there are some generalizations that are valid for most users, regardless of their geographical location. We’ll list them all below.

Mornings Are an Excellent Time to Post

Many people, especially Gen Z-ers, open TikTok as soon as they wake up. Alternatively, they scroll it as they’re getting ready for work or school or during their commutes.

Thus, it is always a good idea to post in the mornings. The optimal times are somewhere between 6 am and 9 am, as they allow you to catch most users when they are in the mood for new and engaging content.

The only exception to this rule are the weekends when people are usually online a bit later. In those cases, it is better to post between 9 am and 11 am.

Beware of Sundays

Speaking of weekends — TikTok usually experiences a dip in activity on Saturdays and Sundays. That is especially true for the latter, as most people aren’t online that much on the last day of the week.

If you do choose to post on Sundays, stick to afternoons and early evenings. That way, your audience will either see your post right away or early the next morning while starting their day.

Don’t Forget About the Evenings

Aside from looking at TikTok in the mornings, a lot of users also scroll through the app in the evening, either after dinner or right before they fall asleep. So, the times between 7 pm and 10 pm are also optimal slots for engagement.

By showing up on your followers’ feeds or For You pages at night, you’ll be able to have a huge impact on them. At this time, they are usually done for the day and want to relax with amusing content, so it’s an excellent opportunity to impress them.

Best Times to Post Based on Days

Besides general info about timing, it’s also wise to consider when users are online on specific days. For example, people most likely won’t be online at the very same time on Tuesdays, Fridays, and Sundays.

To that end, we’ve compiled a handy list you can use when planning your content schedule.

  • Mondays: 7 am and 10 pm
  • Tuesdays: 5 am and 10 am
  • Wednesdays: 8 am and 10 pm
  • Thursdays: 9 am and 7 pm
  • Fridays: 6 am and 3 pm
  • Saturdays: noon, 3 pm, and 8 pm
  • Sundays: 1 pm and 5 pm

Some Additional Tips

Aside from the tips you found above, you can also base your posting schedule on several other factors.

Firstly, you can take a look at what other influencers or your direct competitors are doing. By analyzing their posting habits and engagement rates, you can easily determine the best times to be active.

In addition, you should also take a look at your own post analytics. Which of your posts are the most viewed and liked? Is there any correlation between their engagement rates and the times you posted them? Collect this data, and you’ll have no trouble figuring out the best content strategy for your audience.

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Written By:
Jessica is a writer who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management. Her work has been published in numerous academic journals and mainstream publications. She lives in New England with her husband, two children, and three dogs.
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