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"Waarom is het pittig?" Een TikTok-trend uitgelegd

Published oktober 20, 2024

Anything, literally any random sound, can become a hit and go viral on TikTok. And sometimes, it does not even have to make any sense. But that is just the beauty of the platform.

TikTok always does something to get more and more people collaborating and coming together on one single sound on the platform. One such sound is the “Why is it spicy?” sound.

Why is it spicy?” has become a meme and sound on TikTok. This trend is used when one is shocked or disapproves when encountering a situation that is unexpected or unwanted. It actually originated from a viral video made by TikTok user @kissmytisha.

How It All Started

It was inspired when @kissmytisha made a video where she tried McDonald’s Sprite for the first time and, upon coughing, exclaimed: “Why is it spicy?” The unplanned reaction then made several viewers laugh in curiosity, and voilà, the phrase went on to become a meme.

The Trend Emerged

In due time, “Why is it spicy?”  started being used in many contexts on TikTok. Generally, It’s often used to express surprise or disbelief when encountering something unexpected or unpleasant. For instance, it is used when trying out some new food, which may be much spicier than one would expect.

The most popular use of this sound on TikTok has been to direct people to videos that make fun of toddlers trying out mint toothpaste for the first time. The kids in those videos ask why the mint toothpaste is spicy when they use it, as compared to their regular toothpaste.

Another popular trend involving this sound is that in which dog owners fill up their pet’s bowls with sparkling water. The dogs, thinking it’s the real deal, tend to lap it up excitedly until they realize that this is not normal water. At this point, they stop and stare at their owner quizzically and ask him why the water is spicy.

It has also been used to tease those people who are just too sensitive or who get offended by every other thing. This trend is used ironically to mean that the concerned person is being too sensitive or exaggerating their reaction.

De populariteit van de trend

Why is it spicy?” gained popularity due to the fact that it is very relatable and hilarious, and many of us have experienced the feeling of trying something new and finding it unexpectedly unpleasant. The phrase relates well to expressing this feeling.

But it’s also been remade by users in a number of creative ways, which helped keep the trend alive and relevant.

The Trendy Influence of TikTok

The “Why is it spicy?” trend has shown and continues to show just how quickly TikTok can popularize a new meme or a catchphrase, and then spread it. This trend speaks volumes to the potential that exists within the platform to create truly infectious content that goes viral across a wide audience.

This trend is going to keep happening on TikTok as it evolves. Similarly, the “Why is it spicy?” trend has reminded us of how TikTok can create virality and shape popular culture.

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Jessica is consultant, onderzoeker en hoofdredacteur van de blog Buzzoid, gespecialiseerd in sociale media, marketing en digitale strategie. Ze is afgestudeerd aan Antioch College en behaalde haar MBA aan Boston College's Carroll Graduate School of Management, met als specialisatie STEM Management.

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