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ASMR no TikTok: uma sensação relaxante

Published outubro 20, 2024

As you go through your TikTok feed, you will sometimes notice videos with some acronyms you do not know. That is one of the problems with social media, in general.

These platforms are filled with the younger generation who have their lingo with abbreviations of words and slang.

One of those abbreviations you are going to find on TikTok is ASMR. These kinds of videos have become popular on TikTok, and one may wonder why that is the case. Well, we will let you know.

Understanding ASMR

ASMR is an acronym for Autonomous Sensory Meridian Response, which has recently gained immense popularity through TikTok. It’s basically a tingling sensation that originates in your scalp, moves down the spine, and can be generally accompanied by feelings of relaxation and pleasure. This sensory phenomenon has left many users so amazed that it has, in turn, created a very active ASMR community on TikTok.

It is a very personal sensation, and the triggers for this sensation can vary widely from person to person. However, common triggers include:

  • Sussurrando: Soft, whispered sounds can invoke an intense feeling of relaxation.
  • Sons suaves: Gentle sounds of crinkling paper, tapping, or brushing are also capable of invoking ASMR.
  • Visual: Sometimes, ASMR is invoked simply by viewing slow or repetitive movements or even close-ups.
  • Interpretação de papéis: Many roleplays, like going to the doctor or some personal grooming, can invoke ASMR.

ASMR Rise on TikTok

TikTok is short-form, video-based, and emphasizes all forms of creativity; hence, it is an ideal site for ASMR content. Creators have decided to try different triggers and methods for activating strong ASMR in their audience. Some of the most followed ASMR trends on TikTok include:

  • ASMR sussurrante: This involves artists only whispering into the microphone; they might use soft sounds or visuals.
  • Tocando ASMR: Artists tap objects around them or on their bodies, usually in rhythmic beats.
  • Interpretação de papéis ASMR: The artists may adopt many different roles, such as doctor, hairdresser, or even therapist.
  • ASMR visual: The creators can also focus only on the video visuals and use many slow-motion shots or close-ups of the textured objects.

Benefits of ASMR

The goal of ASMR for a lot of people is a way of relaxing and de-stressing. The soothing sensation it may evoke could help with:

  • Anxiety and stress: The relaxing feelings and sounds can help in such a way that they might even lessen anxiety and stress by keeping one’s mind still and relaxed.
  • Improvement of sleep: In cases where one suffers from sleep disorders or just seeks an improved sleeping experience, ASMR, like the sound of rain, is being used to aid sleep.
  • Creative boost: ASMR enhances creativity since it stirs the imagination.
  • Sensory stimulation: It can provide relief for people having sensory disorders. In that case, they are soothed by providing their senses with comfortable stimulation.

The Community of Creators and Fans

The ASMR community on TikTok is anything but a silent one. They are interactive creators, most of the time collaborating and sharing tips and tricks. Viewers also build ASMR on TikTok by sharing the videos that were most appealing to them and giving feedback to the creators.

Conclusão

Seemingly overnight, ASMR overtook TikTok, giving millions of users a unique and relaxing experience. Be it relaxation, releasing stress, or just another form of entertainment that you are curious about, ASMR content on TikTok is definitely worth looking into and can be super satisfying.

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AUTOR E EDITOR-CHEFE

Jessica é consultora, pesquisadora e editora-chefe do blog Buzzoid, especializado em mídia social, marketing e estratégia digital. Ela se formou no Antioch College e obteve seu MBA na Carroll Graduate School of Management do Boston College, especializando-se em Gerenciamento de STEM.

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