AUTHOR & EDITOR-IN-CHIEF

Jessica is a consultant, researcher, and the editor-in-chief of the Buzzoid blog, who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management.

Jessica began her career working for one of the nation’s largest consulting firms. She quickly developed unique expertise in the use of machine learning and other advanced technologies to advance effective social media marketing strategies. Jessica became the consulting firm’s go-to expert on the subject, working on the development of social media campaigns for many Fortune 100 companies.

Jessica returned to the academic world for a short time as a professor at MIT, where her advanced research earned her a reputation as one of America’s top social media experts. Her work was published in numerous academic journals and mainstream publications, and she appeared on broadcast outlets including NPR and CNN to share her expertise.

Jessica was enticed back to the public sector by a major social media platform, where she worked as vice president of research and development, before agreeing to join Buzzoid as our social media marketing consultant, editor-in-chief, and chief author.

Jessica is a pillar of Buzzoid’s operations because of the many hats she wears: supervising the quality of all our products and services, editing the Buzzoid blog, writing and publishing research-based content about Instagram and TikTok, and moderating our podcasts on social media marketing and the growing role of artificial intelligence in social media services. Among many other projects, she pioneered our first-in-the-industry advanced AI Instagram comments service.

Jessica enjoys biking and skiing, and she lives in New England with her husband, two children, and three dogs.

If Someone Blocked Me on Instagram, How Can I Unblock?
Finding out you’ve been blocked on Instagram can be a bit of a shock. It’s frustrating and might leave you wondering what went wrong. If you think someone has blocked you, there are a few things you can do to figure it out and address the situation. Here’s a guide to help you out if […]
Does Instagram Notify When You Screen Record a Story?
Instagram Stories have become one of the most popular features on the platform. They allow users to share photos and videos that disappear after 24 hours. Since they aren’t permanent, Instagram users often wonder if the platform notifies the poster when someone takes a screenshot or screen records their Story. The short answer is no, […]
Why Are Reels Now Showing up in My Instagram After Update?
Instagram is always coming out with updates to continually improve the social media experience. One of the newer features they have introduced is Instagram Reels. Users can scroll for hours enjoying the short-form videos that are curated by the algorithm. The problem is that sometimes, after an update, Reels will be missing from the Instagram […]
If I Delete the Instagram App, What Happens?
Social media platforms such as Instagram have become a part of our daily lives. In fact, data shows that adults in the US spend an average of 33.1 minutes per day on Instagram. It should be no surprise when some users want to take a break from all of this screen time and social media […]
Who Is Zeus on Instagram?
The name “Zeus” evokes images of a powerful mythological figure, the king of the Greek gods. Husband of Hera and father of every other notable person in Greek mythology. But on Instagram, the name is a different kind of mystery. Zeus here is a wealthy individual with a flamboyant lifestyle shrouded in secrecy. Who exactly […]
Why Can’t I Add Music to My Instagram Story?
Ever crafted the perfect Instagram story only to be frustrated by the missing music sticker? You’re not alone. Sometimes, Instagram doesn’t let you add music to your stories, which can be a real downer. This is worse when a specific tune is exactly what you need to make your story perfect. If you have ever […]
When to Post Reels on Instagram
Instagram Reels have become a powerful tool on Instagram for improving engagement and reaching new audiences. To maximize their effectiveness, timing is everything. Posting at the right time can significantly boost your visibility and interaction rates. This guide will help you determine the best times to post Reels on Instagram. Understanding Your Audience Before diving […]
When Did Facebook Buy Instagram?
If you follow social media news, there have been some significant events. One of the biggest was when Facebook bought Instagram. This was a huge turning point for the world of social media for several reasons. This article is going to cover the history of Instagram, and why this event was such a big deal. […]
Can You See Who Saved Your Instagram Post?
Instagram has transformed from a simple photo-sharing app to one with many features. One of the most popular is the ability to save posts for later. How many times have you scrolled past a post and wish you could find it easily again? The problem is that this feature leaves some users wondering: can you […]
Why Can’t I Do ‘add Yours’ on Instagram?
Instagram has recently introduced stickers as an interactive feature for Story posts. One of the most popular is the ‘Add Yours’ sticker. This sticker allows users to engage with a chain of Story posts linked by a common theme or prompt. The ‘Add Yours’ sticker is a fantastic way to engage with other users. Unfortunately, […]
Why Are Instagram Links Not Working?
Along with sharing photos and videos on Instagram, users can also add clickable links to other content in various places. While this is a great tool for linking to your website, portfolio or fundraiser, the problem is sometimes Instagram links don’t work. This can be frustrating for users who rely on links for business and […]

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