With every recent update, the Instagram algorithm has become more and more unpredictable. Nowadays, feeds aren’t always in chronological order, and posts can easily get buried under heaps of sponsored ads and recommended content. In such circumstances, figuring out when to post to get the most engagement isn’t the simplest task. However, it can be […]

Instagram is a photo-sharing platform that owes its success to its user-friendly interface, an excellent algorithm that quickly picks up on each user’s interests, and innovative features. Although it’s been on the market for ten years, many users are only now discovering the app’s numerous charms. If you are one of those people, you’ve come […]

Should modern businesses use Instagram as a promotional tool? Well, considering there are over 200 million brands on the platform already, that question sort of answers itself. More than 90% of regular IG users follow at least one brand, and on average, they are likely to click on multiple different business profiles daily. In other […]

Instagram users all over the world are embracing the trend of hiding likes on their pages and posts. Some do it because their followers are mostly teens or young people. Others decide they want to assess more significant indicators to determine whether people are responding to their posts, such as shares and comments. Some might […]

Posting an Instagram story is a great way to engage with your audience. Yes, adding content to your feed is also necessary, but excessively uploading photos can easily oversaturate your page. Stories, on the other hand, stay on your Instagram for up to 24 hours. When they disappear, you can immediately post new content. However, […]

If you’ve spent any time on Instagram, you’ve surely seen the fun, short-form videos that seem to be taking over the platform. They are called Reels, Instagram’s answer to TikTok’s growing popularity. And as one of the promoted features, Reels receive plenty of traction, meaning that the perfect time to try them out is now. […]

Unlike Instagram posts, which stay on your profile forever, showcasing your fondest memories and best photos, stories are brief updates that disappear after 24 hours. As a result, Instagram users tend to treat them more casually, with less planning and effort. Still, some of your stories can turn out as good as your regular posts. […]

In the world of Instagram, engagement usually equals success. Thus, your popularity is determined by your number of followers, story views, and, most significantly, the likes on your posts. So, it comes as no surprise that most influencers and brands try their best to get as many likes on their content as possible. To that […]

Instagram may be mostly known as a photo and video-sharing platform, but that’s not all there is to it. In fact, it’s one of the leading apps for social commerce, inspiring more and more businesses to start their professional accounts. To keep up with the trends, Instagram launched its own shopping feature, now widely used […]

Modern Instagram users, be they huge brands, small brands, influencers, or even everyday folk, want to grow their profiles. That entails getting as many followers as possible, and in order to do so, you’ll need a main page that stands out. Well, let’s take a look at what loads when you fire up IG. What […]