Home / Blog / Instagram Tips / When Do You Unfollow Someone on Instagram?

When Do You Unfollow Someone on Instagram?

Published July 21, 2024

Instagram is a platform that encourages you to connect with different creators. Each creator has something different to offer, and the algorithm suggests them to you based on your preferences.

But what happens when those connections no longer spark joy, or the content you see no longer aligns with your interests? That’s where the unfollow button comes in.

However, deciding when to unfollow someone can feel like a social tightrope walk. You don’t want to jump the gun by unfollowing too quickly and regretting it later, but keeping this content messes up your feed.

This article explores various scenarios that might prompt you to hit the unfollow button and offers tips for navigating the unfollowing etiquette on Instagram.

Understanding the Power of Unfollowing

Unfollowing someone on Instagram mustn’t be a passive-aggressive act. It’s a way to curate your feed, ensuring you see content that is relevant, inspiring, or simply brings you joy. Here are some reasons why you might consider unfollowing someone:

  • Content Overload: Are you bombarded with excessive posts that overwhelm your feed? Maybe someone you follow posts constantly, their content drowning out updates from others you’d rather see. Unfollowing can help you focus on a curated selection of content you find more engaging.
  • Shifting Interests: People and their interests evolve. Perhaps someone you once connected with no longer posts content that resonates with you. Unfollowing lets you prioritize content that aligns with your current interests.
  • Negativity Drain: Doomscrolling isn’t healthy. Social media should uplift you, and not drag you down. If someone’s posts are consistently negative, drama-filled, or offensive, unfollowing them can create a more positive online space for yourself.

The Art of Unfollowing With Grace

While unfollowing is a personal choice, you should be mindful of some potential social implications:

  • Close Friends and Family: Unfollowing might not be the best course of action, for close relationships. Consider a direct conversation if their content bothers you. Open communication is often more effective than a silent unfollow.
  • Mutual Friends: If you’re concerned about awkwardness with mutual friends, remember that unfollowing is private. People aren’t notified when they’re unfollowed, so there’s no public announcement. You could also simply mute their content.
  • Professional Connections: For professional connections, unfollowing might not be necessary. Consider muting their posts instead. This allows you to maintain the connection without cluttering your feed with their content.

Alternatives to Unfollowing

While unfollowing is simply an innocent way to declutter your feed, it is also a big step. Before making that decision, think of some alternatives.

Sometimes, a temporary break from Instagram can help you reset your perspective. Come back with a fresh mind and see if the content still bothers you.

You can also try muting first. Get to the user’s profile, tap on the tab below the bio that reads ‘Following’ with a downward arrow. This brings up a popup menu, choose ‘Mute’ and select what content you don’t want to see.

If these don’t work, then go ahead. Your Instagram feed should reflect your interests and uplift your mood. Embrace the power of unfollowing, but do so with consideration.

Grow your Instagram
with Buzzoid

Learn more
Written By:
AUTHOR & EDITOR-IN-CHIEF
Jessica is a writer who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management. Her work has been published in numerous academic journals and mainstream publications. She lives in New England with her husband, two children, and three dogs.
You may also like:

Want to grow your Instagram faster?