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The Ultimate Roundup: Who Has the Most YouTube Subscribers in 2023?

Published August 10, 2023

With a little over 2.5 billion users, YouTube is one of the most successful social media platforms in the world. However, despite the astonishing number of active accounts, making it big on the platform is often quite challenging.

If you’re wondering what type of content performs the best on YouTube, read on. We’ll offer you a roundup of the 20 channels with the most subscribers on the platform.

The YouTube Channels With the Highest Subscribers Count

We have drawn up the list in ascending order, so stay tuned until the end to see the most successful channels. Along with the subscriber figures, we’ll also give you a short overview of the content these channels create.

Let’s get into it!

20. Pinkfong

If you’re an avid YouTube user, you surely know about the viral Baby Shark song. It’s currently the most-watched video in the history of the platform (12 billion views). The video was uploaded almost seven years ago by Pinkfong, a famous South Korean children’s songs company.

With over 66.1 million subscribers, Pinkfong is the 20th most popular channel on the platform. Besides children’s songs, the company also uploads educational videos for kids, different tutorials, and step-by-step choreographies.

19. Zee TV

With about 200k more subscribers than Pinkfong, Zee TV takes the 19th spot on our list. It is the official account for the Hindi general entertainment television channel ZEE TV. Like most broadcasters, it uploads trailers, teasers, episode snippets, and cast and crew interviews for all its shows.

18. Canal KondZilla

KondZilla is a famous Brazilian screenwriter and director, as well as the owner of KondZilla Records, a music video production company. The channel and the video production company are the home to some of the country’s biggest funk ostentação stars, including MC Guimê, DJ Marlboro, and Mr. Catra, to name a few.

At the moment, this channel has a little more than 66.4 million subscribers and over 37,360,297,504 views.

17. Hybe Labels

Coming in at number #17 is Hybe Labels, the official channel of the South Korean music giant HYBE. With the sudden surge of K-pop in recent years, this channel has garnered more than 69.9 million subscribers.

Hybe Labels posts music videos and behind-the-scenes footage for all its acts, including BTS, which is arguably the biggest K-pop group in the world.

16. Justin Bieber

Hailed as the Prince of Pop, Justin Bieber is one of the most popular male artists in the world. His YouTube channel — which is home to dozens of music videos, interviews, and behind-the-scenes clips — has over 71.2 million subscribers.

15. BangtanTV

We’ve already mentioned BTS in our HYBE section, and here they are again with their own channel. Their 74.2 million subscribers have access to hundreds of music videos, live performances, as well as live-stream content from each group member. 

14. Sony SAB

Sony SAB is another Indian broadcaster famous for Hindi comedies, dramas, reality TV content, and much more. The channel has over 79.1 million subscribers, and it is one of the fastest-growing accounts on the platform.

13. 5-Minute Crafts

As its name suggests, 5-Minute Crafts specializes in DIY content and quick and easy tutorials. From bathroom cleaning hacks to cute ideas for making custom jewelry, the channel offers its 79.5 million subscribers access to hundreds of crafty clips for all ages.

12. Goldmines

Goldmines is the official channel of the Indian movie company Goldmines Telefilms. Besides trailers, teasers, and cast & crew interviews, this channel even gives its 84 million subscribers a chance to watch full-length feature films. All of the videos on the channel have been watched a combined 22 billion times.

11. Blackpink

Blackpink is the most popular girl group on the planet and one of the most successful performers in K-pop history. Their official music channel has 85.8 million subscribers, and it’s filled with music videos, choreographies, interviews, and Q&As with every member of the quartet.

10. Zee Music Company

With this account, we, at last, reach the top ten of our list!

The 10th spot goes to yet another music channel: the Zee Music Company, which is part of Zee Entertainment Enterprises — the largest entertainment company in India.

This account offers about 220k hours of video content, most of which are music videos and soundtracks for many TV shows and movies. At present, the channel has 93.9 million subscribers.

9. WWE

World Wrestling Entertainment — abbreviated as WWE — is the most successful sports channel on YouTube, with over 94.2 million subs. If you’re into wrestling, this channel gives you access to match recaps and full fights, as well as interviews and iconic matches from its archive.

8. Vlad and Niki

Children’s content is quite prevalent on YouTube, but not a lot of it is actually made for kids by kids. This channel is one of the exceptions, as it features videos made by Vladislav and Nikita Vashketov, who are 9 and 7 years old, respectively.

Their games, role-plays, and adventures have made them instant stars on the platform, and their channel has 95.8 million subscribers.

7. Like Nastya

While boys enjoy Vlad and Niki’s adventures, girls can have fun watching Anastasia Radzinskaya’s entertaining clips. This talented YouTuber posts funny vlogs, singing and dancing clips, and role-play videos for her 105 million subscribers. At just nine years old, Nastya is the Russian with the most subscribers in the history of the platform.

6. Kids Diana Show

Completing the YouTube child sensation trifecta is 8-year-old Eva Diana Kidisyuk, whose channel has just a few thousand subscribers more than Nastya’s (110 million). Diana’s videos are usually humorous, and she mostly posts unboxing videos and participates in viral challenges.

5. PewDiePie

And we’re down to the top five!

The 5th most popular channel on YouTube belongs to Felix Kjellberg, a Swedish YouTube star famous for his comedy and gaming content. In addition to that, he also posts vlogs about his personal life and collaboration videos with other YouTube stars.

PewDiePie’s channel has 111 million subscribers. Besides having such a huge reach, the YouTuber is also one of the highest earners on the platform, with a net worth of over $40 million.

4. MrBeast

Jimmy Donaldson, better known as MrBeast, posts expensive stunt experiments, trick tutorials, giveaways, and brand reviews. His channel has over 140 million subs, and his numbers grow exponentially every year. Moreover, according to Forbes, MrBeast is the highest-paid YouTuber in the world, earning an estimated $54 million annually.

3. Sony Entertainment Television India

We’re nearing the end of the list, and at #3 is SET India. This Sony-owned profile is run by an Indian TV channel of the same name. From episode clips and teasers to interviews and full episodes, this channel offers its 154 million subscribers access to the entirety of the broadcaster’s impressive and diverse catalog.

2. Cocomelon

Have you ever put your child to sleep by playing a nursery rhyme compilation on YouTube? If so, chances are you played something by Cocomelon, a channel owned by US-based company Treasure Studio.

Cocomelon features animated nursery rhymes featuring a wide range of characters and covering different topics, from animals to friendship. The channel has more than 157 million subscribers.

1. T-Series

And finally, we have come to the channel with the most subscribers on YouTube — a whopping 239 million. It belongs to T-series, a record label and film production company from India.

The channel’s thousand-video collection includes clips from TV shows and films, music videos, trailers, teasers, and cast and crew Q&As.

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Written By:
Jessica is a writer who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management. Her work has been published in numerous academic journals and mainstream publications. She lives in New England with her husband, two children, and three dogs.
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