Every creator knows the importance of generating views on their videos. The more, the better. But, due to the ever-evolving nature of TikTok, many people aren’t aware of what type of information they’re privy to. Most notably, can they check out metrics such as likes, shares, audience demographics, and views? And, can this information help them further elevate their content?
Ultimately, no matter whether you’re a casual social media user or an influencer, yes, you can truly benefit from knowing who is viewing your content on TikTok. Not only will you get a clearer picture of who your target audience is, but more importantly, this information can help you come up with quality content for that specific demographic.
But, of course, since TikTok prioritizes privacy and heavily focuses on content engagement, the platform makes it a point not to reveal the specific identities of those who viewed your videos. Your profile, however, is a different story.
So, for those of you wondering if there is a way to see who viewed your TikTok profile, here is all you need to know.
First, it’s necessary to point out that, in 2022, TikTok removed the user’s ability to see who viewed their profile. Then, not so long ago, the platform brought back this handy feature. Namely, this brief removal and recent revival could be the reason why not many creators know about this option.
So, to clarify, yes, it’s possible to find out who is viewing your TikTok profile. But, there is a catch. You won’t be able to see this information unless the person viewing your profile enables their profile view option. Also, you will need to do the same.
Fortunately, all it takes is just a few clicks to find out who is viewing your videos. As mentioned, you will need to activate the profile view feature. To do so, go to your profile and follow these simple steps:
- Find the pop-up Menu icon located in the top right corner
- Open the Settings and Privacy optionand select Privacy
- Find the Post Views option and select it
- Adjust the switch to On
As soon as you adjust your settings you’ll immediately be able to check out who is viewing your TikTok profile.
Before you decide to activate the post views option, you may want to find out a little bit more about what else it encompasses. For example, you should be aware that once you activate this option, other users will be able to see when you view their TikTok profile.
But, on the other hand, we already mentioned that it’s not possible to see exactly which users viewed your videos. Yes, you will be able to see how many times your content has been viewed, but you won’t get any information about specific accounts.
As we previously mentioned, knowing who checked out your TikTok account has many advantages. Creators can gauge the level of engagement their content receives which, in itself, provides valuable feedback. Furthermore, this information can help influence the type of future content you create and share with your viewers.
So, essentially, yes, it’s a good idea to turn on your post views and find out who is viewing your profile. But, also keep in mind that your primary goal should be putting out videos that you enjoy creating. In the end, staying true to your creative vision will inevitably play a significant role in your success on TikTok.