Home / Blog / Instagram Analytics / Top 10 Most Followed Instagram Users in 2023

Top 10 Most Followed Instagram Users in 2023

Published February 6, 2023

With over two billion users, Instagram is the world’s fourth-biggest social media platform. Everyone is on it: artists, musicians, celebrities, politicians, TV personalities, and influencers, many of them amassing millions of followers.

But you may wonder, which of those two billion accounts has the most followers in 2023? Although such titles can quickly change in the world of social media, the current list of the top ten most followed Instagram users is well known. So, read on to find out; some names might even shock you!

1. Instagram (@instagram, 594 Million)

It shouldn’t come as much of a surprise that the most followed account on Instagram is precisely the platform’s official account. And as the number of users keeps growing, its follower count surely will too!

Contrary to what you might expect of a social media official page, the Instagram account doesn’t only post announcements about the platform. Instead, it frequently features celebrities and influencers, gives updates on world events, and starts trends. No wonder the account is so popular!

2. Cristiano Ronaldo (@cristiano, 536 Million)

The most followed celebrity Instagram account title belongs to the Portuguese soccer player Cristiano Ronaldo. He’s also the first and only human to have broken the 500 million followers milestone! And from the look of things, it might be a while before anyone manages to catch up.

3. Lionel Messi (@leomessi, 421 Million)

Being a soccer player on Instagram pays off, and Messi is another proof of that. The Argentinian footballer takes home the bronze medal thanks to his large and dedicated base of followers. On Lionel Messi’s page, they can take a peek into his family life, as well as admire the epic shots from grand championships he took part in.

4. Kylie Jenner (@kyliejenner, 378 Million)

The Kardashian-Jenner clan has no shortage of followers on Instagram, but Kylie stands out even in her famous family. As the youngest self-made billionaire of 2019 and the founder of Kylie Cosmetics, Kylie has proven she knows how to turn herself into a brand, and her Instagram account is the extension of that. To top it off, she is the most followed woman in the world!

5. Selena Gomez (@selenagomez, 371 Million)

Here is a fun fact: American singer and actress Selena Gomez stayed off social media for over four years despite her popularity. That didn’t stop her follower count from skyrocketing the moment she opened her Instagram account, firmly placing her in the fifth spot. Now that she has a platform, Selena frequently uses it to speak about mental health and promote the benefits of mental fitness.

6. Dwayne “The Rock” Johnson (@therock, 359 Million)

It’s no secret that people love the actor and former WWE champion, Dwayne Johnson. He’s won everyone’s hearts with his approachable personality, charming smile, and positive outlook on life. It seems people also appreciate The Rock’s values, not just his muscles since they decided to click on that “Follow” button!

7. Ariana Grande (@arianagrande, 351 Million)

Famous for her heavenly voice, Ariana Grande is one of the biggest superstars in the world right now. Thus, it’s not surprising that millions of people want to know what she’s up to, be it making new music or showing glimpses into her personal life.

8. Kim Kardashian (@kimkardashian, 341 Million)

Although not the most followed member of the Kardashian-Jenner family, Kim is arguably the most famous one. Ever since she first popped up onto the show business scene, Kim Kardashian has been stealing the spotlight with her looks, starting successful businesses, and entertaining millions along with her family.

9. Beyonce (@beyonce, 291 Million)

Queen Bey, as her fans call her, cemented her status as a legend and a cultural icon with her unforgettable music and performances. And her Instagram follower account clearly reflects that, showing that Beyonce truly runs the world.

10. Khloe Kardashian (@khloekardashian, 289 Million)

Justin Bieber proudly sat in the tenth spot for the longest time, seemingly invincible. But Khloe Kardashian, reality TV star and Kim’s younger sister, finally knocked him off the list and took his place for herself. And with her follower count so close to Beyonce’s, she might soon replace her at number nine!

If you’re interested in making a comparison, here’s a list of the Instagram accounts with the most followers in 2022.

Boosting your follower count can be challenging. Buy Instagram followers from Buzzoid.

Grow your Instagram
with Buzzoid

Learn more
Written By:
Jessica is a writer who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management. Her work has been published in numerous academic journals and mainstream publications. She lives in New England with her husband, two children, and three dogs.
You may also like:

Want to grow your Instagram faster?