Instagram Followers May 13, 2022
Top 20 Most Followed Instagram Accounts (2022)

With over 1 billion users worldwide, Instagram continues to dominate the world of social media. Celebrities, brands, and influencers alike have increased their follower counts by tens of millions.

In 2022, the most followed Instagram accounts belong to celebrity influencers who have a large fan base on the platform. They use their Instagram accounts to promote their work, share personal moments, and connect with their fans.

From Cristiano Ronaldo to Instagram itself, here's a breakdown of the most followed Instagram accounts of 2022.

#1 Most followed Instagram account: @Instagram

The Instagram account with the most followers in 2022 is @instagram with 501 million followers.

It's no real surprise that the most followed account on Instagram is owned by the company itself because if anyone should understand how to succeed on Instagram, it's Instagram.

The @instagram account regularly features content created by IGs top talent, showcasing the innovative ways people are using the platform. The genius of @instagram reposting content from its own community is that it receives recognition from its followers, as well as the followers of the featured creators.

Their strategy has clearly paid off, as @instagram is not only the most followed account on Instagram but also one of the most popular social media platforms in the world.

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A post shared by Instagram (@instagram)

#2 Most followed Instagram account: @Cristiano

The second most followed account on Instagram is @cristiano, belonging to none other than global soccer superstar Cristiano Ronaldo. @cristiano has over 437 million followers and counting, making him the most followed person on Instagram.

What makes @cristiano so popular? Well, not only is he an incredible athlete, but he's also a style icon and philanthropist. His versatility gives him access to fans across industries, from sports fanatics to fashion lovers.

P.S. Did you know @cristiano also holds top spots for four of the most liked Instagram posts of 2022?

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A post shared by Cristiano Ronaldo (@cristiano)

Other accounts with the most followers on Instagram include Kylie Jenner (334 million), Lionel Messi (324 million), and Selena Gomez (317 million).

20 most followed Instagram accounts (2022)

Here's a breakdown of the top 20 most followed Instagram accounts in 2022.

Rank Account Owned By Number of Followers Date Joined Profession/Account Type
1. @instagram Instagram 501 Million 2012 Social Media Platform
2. @cristiano Cristiano Ronaldo 437 Million 2012 Athlete/Soccer Player
3. @kyliejenner Kylie Jenner 334 Million 2011 TV Personality/Model/Businesswoman
4. @leomessi Lionel Messi 324 Million 2013 Athlete/Soccer Player
5. @selenagomez Selena Gomez 317 Million 2013 Musician/Actress
6. @therock Dwayne “The Rock” Johnson 313 Million 2012 Actor/Wrestler
7. @arianagrande Ariana Grande 308 Million 2011 MusicianActress
8. @kimkardashian Kim Kardashian 307 Million 2012 TV Personality/Model/Businesswoman
9. @beyonce Beyonce Knowles 254 Million 2012 Musician/Actress
10. @khloekardashian Khloé Kardashian 240 Million 2012 TV Personality/Model/Businesswoman
11. @kendalljenner Kendall Jenner 235 Million 2011 TV Personality/Model/Businesswoman
12. @justinbieber Justin Bieber 233 Million 2011 Musician
13. @natgeo National Geographic 220 Million 2010 Magazine
14. @nike Nike 216 Million 2011 Sportswear Brand
15. @taylorswift Taylor Swift 208 Million 2011 Musician
16. @jlo Jennifer Lopez 206  Million 2013 Musician
17. @virat.kohli Virat Kohli 194 Million 2015 Cricket Player
18. @nickiminaj Nicki Minaj 187 Million 2013 Musician
19. @kourtneykardash Kourtney Kardashian 174 Million 2012 TV Personality/Model/Businesswoman
20. @neymarjr Neymar da Silva Santos Júnior 173 Million 2012 Soccer Player

10 brands with the most followers on Instagram (2022)

While celebrities may dominate the charts when it comes to the most followed Instagram accounts, brands have done an impressive job of making their names known in the space.

As you saw above, some brands, including Nike and National Geographic, even made the top 20 list!

Here are the top 10 brand accounts with the most followers on Instagram.

Rank Account Owned By Number of Followers Date Joined Profession/Account Type
1. @natgeo National Geographic 220 Million 2010 Magazine
2. @nike Nike 216 Million 2011 Sportswear Brand
3. @realmadrid Real Madrid CF 115 Million 2013 Soccer Club
4. @fcbarcelona FC Barcelona 108 Million 2012 Soccer Club
5. @nasa National Aeronautics and Space Administration (NASA) 75.9 Million 2013 Space Agency
6. @victoriassecret Victoria's Secret 72.3 Million 2011 Lingerie/Clothing Company
7. @hudabeauty Huda Beauty 50.2 Million 2012 Makeup Brand/Blogger
8. @chanelofficial Chanel 50.1 Million 2013 Fashion Company
9 @zara Zara 50.1 Million 2013 Fashion Company
10. @gucci Gucci 48.1 Million 2011 Fashion Company
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A post shared by National Geographic (@natgeo)

What types of Instagram accounts get the most followers?

The most followed Instagram accounts are often celebrities, as they have a large pre-existing fan base. However, there are plenty of non-celebrity accounts with tens of millions of followers.

Some of the most popular types of Instagram accounts include:
  • Accounts that post funny content
  • Accounts that post relatable content
  • Accounts that post aspirational content
  • Accounts that post behind-the-scenes content

Other important tactics for performing well on Instagram include making use of platform-specific features like Reels, carousels, and Live, and posting content at optimal times.

How to get more followers on Instagram

First off, shy of being a well-known celebrity, the types of accounts that gain the most followers are those with a niche focus. This includes anything from fashion and beauty, to travel or food. If you can tap into a specific interest and become an authoritative voice within that space, you'll be more likely to attract Instagram followers.

Another important factor is the quality of your content. This should go without saying, but in order for people to want to follow you, they need to enjoy the content you're putting out. This means posting high-quality photos or videos that are interesting and visually appealing. If your images are blurry or poorly lit, potential followers will scroll right past.

Hashtags are also important if you want to increase your reach and get more followers. When people search for specific hashtags, your content comes up in search results, exposing you to a whole new group of potential followers. Just be sure to use relevant, popular hashtags that are specific to your niche.

Finally, one of the best ways to get more followers on Instagram is to simply follow other users yourself. Most people will reciprocate and follow you back, giving you a nice boost in numbers. Just be sure to follow accounts that are relevant to your interests so that your feed remains interesting to you.

If that doesn't work, you can always try buying followers. Buying followers gives your account social proof (people tend to like things other people like). It can also help you get verified on Instagram.

If you're interested in buying followers, likes, or views, check out Buzzoid today!

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