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Top 10 Tips on How to Get More Views on TikTok

Published August 12, 2023

Today, TikTok is considered one of the top platforms for creators. It allows them to showcase their creativity, connect with people all across the globe, and potentially earn money. With that said, if you want to be successful, you need to work on increasing your views. Considering the number of content creators on the platform, you need foolproof strategies to help you get as many eyes on your TikToks as possible.

So, stay tuned as we’re about to share 10 tips on how to get more views on TikTok and finally start earning money as a content creator! But first, let’s explain what TikTok views are and why they’re so important.

What Are TikTok Views?

Every social media platform has a way of measuring a content creator’s views. Some only count a view when a video has been watched until the end, which is obviously not ideal, especially when it comes to longer videos.

Fortunately, TikTok doesn’t use this system. Once someone plays your video, it automatically counts as a view. Even better, if the video keeps playing on a loop, each repeat counts as a new view. However, if you are the one watching your own video, this doesn’t count as a view.

Why Are Views Important?

Views play a major factor when it comes to earning money on TikTok. Although it’s not as cut and dry as getting millions of views and getting paid a lot of cash, you actually need views to unlock the platform’s monetization opportunities. 

Essentially, you need to reach 100,000 views in 30 days in order to be admitted into the creator fund. Only then can you start earning money on the platform.

Furthermore, TikTok also takes into account the following factors when calculating your earnings:

  • Number of views;
  • Your overall engagement;
  • Whether or not you are following the community guidelines;
  • How many followers you have (you need at least 10,000);
  • How old you are (you need to be at least 18);
  • Where you live (you need to be a resident of the USA, UK, Germany, France, Italy, or Spain).

Now, the question is ㅡ how much money can you earn on TikTok? Basically, once you are accepted into the TikTok creator fund, the platform will pay you 2-4 cents per 1,000 views.

A quick calculation can tell you that it takes 5 million views in order to earn $200. While this may not be a life-changing amount, it’s worth noting that the more views you gain, the more possibilities you have of getting noticed by sponsors — which is yet another way to earn money on TikTok.

#1. Shorter Videos Get More Views

Just a couple of years ago, you could only upload videos that were up to 15 seconds long! Fortunately, TikTok soon decided to allow videos up to 60 seconds, and then in July of 2021, the duration was further increased to 3 minutes.

This is a great option for larger creators, but since your main goal is to increase your view count, we recommend filming videos that last up to 34 seconds. Now, you’re probably thinking that this is counterproductive, especially considering the fact that TikTok has recently added the 10-minute video option. However, there is a reason why you should keep your content short.

First of all, the longer your video is, the less likely people are to watch it in its entirety. The fact is that our attention spans are getting shorter, so we often turn to videos we can watch in less than a minute. This also leads to the second point ㅡ people are more likely to rewatch short videos, which will additionally increase your view count.

#2. Always Use Hashtags

You may be wondering how using hashtags can increase your views. Namely, it all comes down to appeasing the TikTok algorithm. In short, hashtags provide an easy way for people to search for your content. With that in mind, it’s time to use them to your advantage.

First of all, you should choose hashtags that are specifically designed to describe your videos. So, for example, if your videos are about cooking, you can add the following hashtags: #cooking, #food, #foodie, #chef #cook #dinner, #homecooking, #kitchen, and so on. Or, if you film content related to your everyday life, use hashtags such as #lifestyle #love #fashion #fitness #life #motivation.

And if you’re unsure of which ones to pick, you can also use this generator to find the right hashtag for your niche.

Furthermore, the trending page on TikTok can show you which hashtags are trending at the moment, and you can incorporate them into your content. This strategy will ensure that your videos end up on people’s For You pages.

There’s nothing wrong with hitching your wagon to a popular content creator’s star if you go about doing so in a respectful manner. It’s safe to say that popular TikTok creators know how to get plenty of views, so why not make a duet to one of their videos?

This feature allows you to share a split-screen with the other creator’s video, where you can include some commentary, sing, or add to the subject matter. Who knows, you may even get a shoutout from the creator you’re dueting, which will definitely bring in more views!

#4. Timing Is Everything

Yes, you should also be mindful of when you are posting. If you’re putting out content when fewer people are using the app, there’s a good chance your video will go unnoticed.

Although there is no such thing as “the perfect time”, all social media platforms have different statistics when it comes to posting content. As for TikTok, there are a few aspects you should take into account.

Namely, not many people will get a chance to scroll through TikTok while they’re at work or in school. With that in mind, posting in the middle of the day won’t do much to increase your views.

Interestingly enough, Saturday is seen as the perfect time for lounging about and watching TikToks since most people don’t have to go to work. However, Sunday seems to be less popular, most likely because people are getting ready for the week ahead. Once you take that into consideration, the best times to post are roughly from 6 am – 10 am and from 7 pm – 11 pm. Furthermore, some days are better than others for posting. According to TikTok analytics, people tend to spend more time on their phones on Tuesdays, Thursdays, and Fridays.

TikTok has plenty of sound effects that are incredibly fun to use. Essentially, using these effects is similar to hashtags. You should check out which ones are trending at the moment and include them in your video content.

In order to do so, just tap the create button (+) on the TikTok app and go to add sound. While there, you’ll be able to view which effects are currently popular.

Equally useful, you can add trending audio to the background of your videos. This will cause the algorithm to place your video on the FYP since trending audios tend to generate more views.

#6. Reply to Comments

You should always set aside some time during the day to reply to comments. This is one of the best ways to interact with your audience, create a bond, and entice them to comment again in the future. 

Another way to boost your engagement and exposure is to comment on other creators’ content. Sometimes it can lead to a shoutout from the creator or, even better, to a collaboration.

Either way, it’s bound to pay off, and it’s also nice to show other creators that you’re checking out their content.

#7. Add the Right Caption

You have just enough characters at your disposal to create an engaging caption that will bring in the viewers. Additionally, if you have a TikTok SEO strategy, you can use these hashtags as keywords. When your videos rank on the search page, you’ll get more views in the long run.

#8. Invest in a Quality Phone

When it comes to watching videos, no one likes bad lighting and poor picture quality. So, if you’re really serious about becoming a content creator, a quality camera is a must. And since you’re filming for TikTok, that means you will need to invest in a phone that has an HQ camera.

For reference, some of the best phones for TikTok are the iPhone 14 Pro Max, Samsung Galaxy S21 Ultra 5G, and Google Pixel 7 Pro.

#9. Post Several Times a Day

Unlike YouTube and Instagram, TikTok trends come and go faster than you can imagine. In fact, a trend typically lasts for up to a week, and then it becomes old news.

With that in mind, there’s no need to worry about oversaturating your viewers with content. Feel free to post as many as 4 TikToks a day to ensure that people see at least one of your videos.

#10. Post Storytimes and Tutorials

Regardless of what type of content you’re making, consider adding a few storytimes to your playlist. This will make you more approachable and relatable to your viewers. On the other hand, if storytimes aren’t your forte, consider adding some tutorials. For example, people like to see sewing, crocheting, and jewelry-making tutorials, as well as DIY home renovations. But of course, you should stick to something that you’re good at, and that is relevant to your brand.

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Written By:
Jessica is a writer who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management. Her work has been published in numerous academic journals and mainstream publications. She lives in New England with her husband, two children, and three dogs.
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