AUTHOR & EDITOR-IN-CHIEF

Jessica is a consultant, researcher, and the editor-in-chief of the Buzzoid blog, who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management.

Jessica began her career working for one of the nation’s largest consulting firms. She quickly developed unique expertise in the use of machine learning and other advanced technologies to advance effective social media marketing strategies. Jessica became the consulting firm’s go-to expert on the subject, working on the development of social media campaigns for many Fortune 100 companies.

Jessica returned to the academic world for a short time as a professor at MIT, where her advanced research earned her a reputation as one of America’s top social media experts. Her work was published in numerous academic journals and mainstream publications, and she appeared on broadcast outlets including NPR and CNN to share her expertise.

Jessica was enticed back to the public sector by a major social media platform, where she worked as vice president of research and development, before agreeing to join Buzzoid as our social media marketing consultant, editor-in-chief, and chief author.

Jessica is a pillar of Buzzoid’s operations because of the many hats she wears: supervising the quality of all our products and services, editing the Buzzoid blog, writing and publishing research-based content about Instagram and TikTok, and moderating our podcasts on social media marketing and the growing role of artificial intelligence in social media services. Among many other projects, she pioneered our first-in-the-industry advanced AI Instagram comments service.

Jessica enjoys biking and skiing, and she lives in New England with her husband, two children, and three dogs.

The Ultimate Step-by-Step Guide to Creating a Successful YouTube Channel
Creating your channel on YouTube can be highly beneficial for various reasons. Most of all, it provides the perfect creative outlet for you to express yourself and reach a global audience with which you can share your expertise. However, launching a YouTube channel is not just about uploading videos and getting the most likes. In […]
The Complete Guide on How to Embed a YouTube Video – A Step-by-Step Tutorial
In today’s fast-paced digital age, videos have become an integral part of nearly all online content. Suffice it to say that YouTube remains the dominant platform for both consuming and sharing video content. After all, if creators can earn millions of dollars on the platform and generate just as many views, why not redirect some […]
From Obscurity to Spotlight: Exploring the Significance of Highlighted Comments on YouTube
YouTube is a vast platform where content creators can make enthralling videos, entertain millions of people, and earn a lot of money. But it’s also a lot more than that. As odd as it still might seem to the uninitiated, YouTube is a social media platform too. Not only do content creators get to see […]
Editing YouTube Videos Made Easy: A Beginner’s Guide to Professional-Quality Content
Starting off on YouTube can be daunting to most. After all, when you look at the success and the video quality of some of the best content creators on the platform, it’s easy to become intimidated. Some new YouTubers have issues with monetizing their items, while others still struggle with how to upload what they’ve […]
Curating Your YouTube Feed: Expert Tips on Blocking Channels
Do you want to limit your YouTube experience? If so, you can permanently block the platform for yourself and thus reduce the time you spend on it. In fact, you can even go the extra mile and outright delete your channel. But what about limiting your experience in another way? For example, instead of blocking […]
A Throwback to Early YouTube: What Is the First Video Uploaded to the Platform?
With over 2.1 billion active monthly users and over 800 million videos available on the website, YouTube is among the largest social media platforms in the world. The numbers associated with YouTube are huge — 3.7 million new videos are uploaded daily, seven channels have reached over 100 million subscribers, and the richest YouTuber likely […]
Youtube Vs. TikTok: Which Platform Is Right for You?
Making videos as a means of promoting your brand is, without a doubt, the best way to attract a larger audience. Today, YouTube is the second most visited network on the Internet, whereas TikTok is currently at number five on the charts. But although both of these platforms allow you to make visual content, is […]
Why Is TikTok So Popular? Top 4 Reasons for the App’s Success
In the last five years, TikTok has emerged as one of the most popular social media platforms in the world. Its success has been the subject of wonder for many, especially considering how quickly it won over the younger generations. So, why is TikTok so incredibly popular? What are the main reasons for the app’s […]
Why Is Instagram Asking for My Birthday? Decoding Why Your Date of Birth Matters
If you’re a pre-2019 Instagram user, you remember a time when the app didn’t require you to enter your birthday upon signing up. Yet, in recent years, you’re likely receiving reminders to add this date every time you log in. You can, of course, postpone the action by clicking “Not Now” — but only for […]
The Most Liked, Viewed, and Shared TikToks of All Time
In recent years, TikTok has become especially popular with younger Millennials and Gen Zs. In fact, this visual platform is currently the second most downloaded app in the U.S. With that in mind, have you ever wondered what the most liked and viewed videos are? What’s more, which creators have the most shares? If so, […]
Unlocking YouTube: Unveiling the Reasons Behind YouTube’s Unavailability in Your Region
YouTube is immensely popular, more than any other social media video-uploading service. Not only do billions of people watch videos on this platform, but many users earn millions of dollars by uploading videos on it. If a household somewhere around the globe has an internet connection, chances are high that its housemates will look at […]

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