AUTHOR & EDITOR-IN-CHIEF

Jessica is a consultant, researcher, and the editor-in-chief of the Buzzoid blog, who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management.

Jessica began her career working for one of the nation’s largest consulting firms. She quickly developed unique expertise in the use of machine learning and other advanced technologies to advance effective social media marketing strategies. Jessica became the consulting firm’s go-to expert on the subject, working on the development of social media campaigns for many Fortune 100 companies.

Jessica returned to the academic world for a short time as a professor at MIT, where her advanced research earned her a reputation as one of America’s top social media experts. Her work was published in numerous academic journals and mainstream publications, and she appeared on broadcast outlets including NPR and CNN to share her expertise.

Jessica was enticed back to the public sector by a major social media platform, where she worked as vice president of research and development, before agreeing to join Buzzoid as our social media marketing consultant, editor-in-chief, and chief author.

Jessica is a pillar of Buzzoid’s operations because of the many hats she wears: supervising the quality of all our products and services, editing the Buzzoid blog, writing and publishing research-based content about Instagram and TikTok, and moderating our podcasts on social media marketing and the growing role of artificial intelligence in social media services. Among many other projects, she pioneered our first-in-the-industry advanced AI Instagram comments service.

Jessica enjoys biking and skiing, and she lives in New England with her husband, two children, and three dogs.

Tips for a Healthier Social Media Experience: How to Turn Off Likes on Instagram
Instagram users all over the world are embracing the trend of hiding likes on their pages and posts. Some do it because their followers are mostly teens or young people. Others decide they want to assess more significant indicators to determine whether people are responding to their posts, such as shares and comments. Some might […]
The Ultimate Guide: How to Add Text to TikTok Videos
One of the most important aspects of creating an eye-catching TikTok video is the use of text. In this step-by-step guide, you will learn how to add text to TikTok videos to elevate your content, enhance storytelling, and improve accessibility. How to Add Text to TikTok Videos The TikTok app comes with a built-in text […]
Instagram Story Ideas: 14 Ways to Beat the Competition
Posting an Instagram story is a great way to engage with your audience. Yes, adding content to your feed is also necessary, but excessively uploading photos can easily oversaturate your page. Stories, on the other hand, stay on your Instagram for up to 24 hours. When they disappear, you can immediately post new content. However, […]
Make an Instagram Reel in 3 Simple Steps
If you’ve spent any time on Instagram, you’ve surely seen the fun, short-form videos that seem to be taking over the platform. They are called Reels, Instagram’s answer to TikTok’s growing popularity. And as one of the promoted features, Reels receive plenty of traction, meaning that the perfect time to try them out is now. […]
Step-by-Step Guide on Using Instagram Stories Highlights in 2025
Unlike Instagram posts, which stay on your profile forever, showcasing your fondest memories and best photos, stories are brief updates that disappear after 24 hours. As a result, Instagram users tend to treat them more casually, with less planning and effort. Still, some of your stories can turn out as good as your regular posts. […]
Social Media Guide — 8 Tips for Getting More Likes on Instagram in 2025
In the world of Instagram, engagement usually equals success. Thus, your popularity is determined by your number of followers, story views, and, most significantly, the likes on your posts. So, it comes as no surprise that most users try their best to get as many likes on their content as possible. To that end, they […]
Setting Up an Instagram Shop in 2025: In-Depth Guide
Instagram may be mostly known as a photo and video-sharing platform, but that’s not all there is to it. In fact, it’s one of the leading apps for social commerce, inspiring more and more businesses to start their professional accounts. To keep up with the trends, Instagram launched its own shopping feature, now widely used […]
Rewind and Revisit: The Ultimate Guide on How to Find Watched Videos on TikTok
TikTok has become an addictive source of entertainment for millions of users around the world. The platform offers an endless stream of creative and amusing content, making it easy to lose track of time as you scroll through the “For You” page. But have you ever come across a video you loved and then struggled […]
Pin It to Win It: Harnessing the Power of Instagram’s Pinning Feature
Modern Instagram users, be they huge brands, small brands, influencers, or even everyday folk, want to grow their profiles. That entails getting as many followers as possible, and in order to do so, you’ll need a main page that stands out. Well, let’s take a look at what loads when you fire up IG. What […]
Mastering the Instagram Feed: A Step-by-Step 2025 Guide to Disabling Suggested Posts
Instagram generates almost 100 million posts per day. That’s millions upon millions of photos, videos, reels, and other types of media that an average user will not see in their lifetime, not even once. A lot of those go viral, even earning tens of millions of likes. And if you’re new to Instagram or are […]
Mastering the Exit: A Detailed Guide to Deleting Your YouTube Channel in 2023
With YouTube being as huge as it is, more than a few people want to make it big on the platform. Millions of potential content creators draft new YouTube accounts almost daily at this point. Taking that into consideration, it’s no wonder that there are so many articles out there about growing and maintaining a […]

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