AUTHOR & EDITOR-IN-CHIEF

Jessica is a consultant, researcher, and the editor-in-chief of the Buzzoid blog, who specializes in social media, marketing, and digital strategy. She is a graduate of Antioch College and earned her MBA at Boston College’s Carroll Graduate School of Management, specializing in STEM Management.

Jessica began her career working for one of the nation’s largest consulting firms. She quickly developed unique expertise in the use of machine learning and other advanced technologies to advance effective social media marketing strategies. Jessica became the consulting firm’s go-to expert on the subject, working on the development of social media campaigns for many Fortune 100 companies.

Jessica returned to the academic world for a short time as a professor at MIT, where her advanced research earned her a reputation as one of America’s top social media experts. Her work was published in numerous academic journals and mainstream publications, and she appeared on broadcast outlets including NPR and CNN to share her expertise.

Jessica was enticed back to the public sector by a major social media platform, where she worked as vice president of research and development, before agreeing to join Buzzoid as our social media marketing consultant, editor-in-chief, and chief author.

Jessica is a pillar of Buzzoid’s operations because of the many hats she wears: supervising the quality of all our products and services, editing the Buzzoid blog, writing and publishing research-based content about Instagram and TikTok, and moderating our podcasts on social media marketing and the growing role of artificial intelligence in social media services. Among many other projects, she pioneered our first-in-the-industry advanced AI Instagram comments service.

Jessica enjoys biking and skiing, and she lives in New England with her husband, two children, and three dogs.

Is It Safe to Buy YouTube Views? A Comprehensive Guide
When it comes to YouTube, views are the most important parameter. They ensure you rank well on the platform, which, in turn, helps you reach more users and get even higher engagement rates. However, getting people to watch your content is easier said than done. For most regular users, it can take a whole year […]
Instagram Reels vs. TikTok – Choose the Right Platform for Your Content
Instagram Reels and TikTok — so similar, yet so different. Content creators around the world swear by either one platform or the other, claiming that their preferred one is superior. But which one is actually better? And how do you decide which app suits your content or marketing endeavors? To help you come to a […]
Getting New YouTube Subscribers With These 19 Tried and Proven Tactics
It’s early 2023, 18 years after YouTube was first launched. Back in the day, videos that cracked 10,000 views and just as many subscribers were considered viral, and milestones did not yet hit hundreds of thousands, let alone millions. Nowadays, massive YouTubers rake in hundreds of millions of views and just as many subscribers. The […]
Explained: Why Did India Ban TikTok?
Ever since its appearance on the social media scene in 2016, TikTok has been at the center of many disputes over its owner and data-sharing policies. These controversies culminated in 2020 when the Indian government banned the app on its entire territory. Why did the Indian authorities ban TikTok? And will any other countries follow […]
Boost Your YouTube Likes: 7 Proven Tactics for More Engagement
Posting content that generates a lot of likes, shares, and views is the key to becoming successful on a large social media platform such as YouTube. When it comes to likes, in technical terms, they represent a significant metric that YouTube uses as a way to determine which videos to recommend to people. And, the […]
A Fresh Start: How to Change Your Instagram Username
Are you contemplating an Instagram rebrand? Changing your username is an excellent place to start, as it is often the first thing that people notice about your account. Whether you have legally changed your name or you just want to turn a new leaf with a fresh handle, we are here to help. Before diving […]
8 Ways to Go Viral on YouTube in 2023
Every YouTuber’s dream is to wake up one day and discover that at least one of their videos has gained over a million views. After all, such a number comes with additional income, a new audience, and better business opportunities. In fact, it’s an indicator that your online career is going down the right path. […]
Master Your TikTok Game: The 8 Must-Try Filters of 2023
If you’re a content creator who likes to use filters in your videos, TikTok is the perfect app. It has an extensive library of effects, all of which can be applied with just a few clicks. And yet, they can entirely transform the look and feel of your videos, drawing in precisely the kind of […]
YouTube vs. Instagram — A Guide for Every Influencer
Seeing that visual marketing is the most effective promo option, it isn’t surprising that YouTube and Instagram are the two most popular platforms in the current social media landscape. In their essence, both apps allow you to express yourself visually and attract new followers. However, they have enough differences to make you wonder: which one […]
Why Does TikTok Keep Crashing? 6 Potential Causes and Fixes
Have you been experiencing issues with TikTok lately? With how complex and ever-changing the app’s interface is, server outages and bugs occur on a daily basis, resulting in users all across the world having connectivity and loading issues. If your app freezes and crashes when you open it, we are here to help. Follow along […]
Restricting Someone on Instagram: What It Means and How It Works
With millions of people using Instagram, it’s safe to say that you can run into all sorts of individuals on the platform. And sometimes, you may not want to engage with all of your followers for a variety of reasons. It’s not that they’re necessarily being annoying or obnoxious, so you don’t want to actually […]

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